Instagram is more than food, filters and beauty tips: it can also be a powerful marketing tool for your small business. With over half a billion daily users, it’s clear… Read more »
Social Media
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5 attention-grabbing ways to promote content on Facebook
So, you’ve spent hours crafting the perfect blog post and now you want to share it with the world. Facebook is the obvious first port of call: with over two… Read more »
Does social media analysis count as ‘big data’?
Social media analysis and big data are often spoken in the same breath, with many assuming they’re mutually linked. But, new research from data expert Kalev Leetaru questions just how ‘big’… Read more »
Fall in love with digital marketing all over again with these Valentine’s Day social media ideas
With everyone feeling the love this time of year, some extra-special Valentine’s Day social media ideas can help win your customers’ hearts (and boost your bottom line). Having a calendar… Read more »
4 awesome (but overlooked) sources for new social media content
Regularly posting new social media content is a great way for small business owners to promote their products or services. But, once you’ve showcased your shiny new offering and commented… Read more »
2018: How customers use social media and what you can do to adapt your strategy
Understanding how customers use social media is important for getting that digital marketing strategy nailed down. With the end of the year almost upon us, the air is thick with… Read more »
6 vital steps to prepare social media channels for Christmas
Started thinking about how to prepare your social media channels for Christmas? Well, it’s cutting it a little fine, but there’s a lot you can do to get everything set… Read more »
The Real Risks of Twitter Rants!
Imagine this. You’re sitting on a train station bench, angry that the Train company have cancelled the 18:09 train back home to Stirling. In your frustration, you use your smartphone… Read more »
From hacks to cameras: the bizarre world of the Facebook marketing strategy
Some strange things have been happening with the Facebook marketing strategy of late, but there’s a lesson to be learnt for other businesses. Despite growing the company to become the… Read more »
Key dates for your 2019 social media calendar
**New 2020 Social Media Calendar now live** If you’ve yet to create your 2019 social media calendar, now’s the time to get cracking. Developing a calendar gives you the ultimate… Read more »