The summer break is a mixed bag for small businesses. Most of us got fed up with hearing “let’s take a look at it in September” by about 20th June,… Read more »
Social Media
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How to use Canva for social media graphics
Unless you’re a professional designer using tools like Adobe Photoshop or Illustrator, you need an easy, cost-effective way to create eye-catching graphics for your social media posts. Enter Canva. What… Read more »
Key dates for your 2026 social media calendar
“It’s the most wonderful time of the year…” because your 2026 social media content calendar is ready! 2026 social media calendar Key Awareness Dates for the whole year! Download iCal… Read more »
What’s going on with social media reach?
If your small business posts on social media, you’ve probably noticed that it’s got a lot harder to earn views, likes and shares of your content over the last couple… Read more »
Why Linkedin is (still) king of B2B marketing
If the main social media platforms were a family, TikTok would be the moody teenager, Instagram would be the cool 20-something, Facebook would be the reliable parental figure, and Linkedin… Read more »
Instagram enters its search era: what does that mean for your business?
As Instagram posts become discoverable by Google, are the lines between social media and search becoming blurred? Meta – owner of Facebook and Instagram – just announced that Instagram posts… Read more »
How not to waste your money on paid social media
Paid social media sounds so simple: it’s hard to get organic visibility, so here’s a quick and easy way to pay for those eyeballs on your content, right? Well, only… Read more »
Using Pinterest as a service-based business
Pinterest is just for products, right? Well, despite the nifty alliteration, no, Pinterest is not purely a place to promote products, it’s also a channel with bucketloads of potential for… Read more »
Bluesky: the new Twitter for small business marketing?
The grass may be greener on the other side, but is the sky bluer (did you see what we did there)? That’s the question we’ll be exploring in this piece… Read more »
Setting up social media shopping for your small business
You may have stumbled upon our recent social media shopping Q&A, and now you’re wondering how to get started with this exciting new way of selling your products and services… Read more »