While we urge caution when it comes to video footage of your office Christmas party (“evening Prime Minister”!), there’s no doubt that video content is becoming integral to businesses’ social… Read more »
Social Media
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Social media in 2021: a round-up
Even if it was a slightly more ‘normal’ year than its predecessor, 2021 has had its fair share of surprises! As the year draws to a close, we’re reflecting on… Read more »
4 tips to reach new audiences using TikTok for business
There’s a very good chance you’ve heard of TikTok – in fact, we might be concerned if you hadn’t! The platform launched in China in 2016 with a stream of… Read more »
Top dates for your 2022 social media calendar
With 2021 quickly drawing to a close, it’s about time to start planning next year’s social media strategy. If you’re looking to get more traction and followers online (and who… Read more »
How Instagram marketing can benefit your small business
With over one billion monthly active users, Instagram marketing presents small businesses with great opportunities. It’s a dynamic platform for promoting your products and services, and its visual nature can… Read more »
Sustainable marketing: what it is and why it matters
Today’s consumers care a lot more about where their products come from than they did ten years ago. Buyers do lots of research before they buy, and if they don’t… Read more »
Find your niche: The rise of sector-specific social media platforms
In today’s world, it seems like everyone’s on social media. Facebook, Twitter, Instagram and TikTok are social media staples, with users from all generations and walks of life. However, the… Read more »
5 social media marketing mistakes to avoid
When done right, social media has massive potential to build brand awareness, establish a community around your business, and expand your client base. However, it’s not an easy nut to… Read more »
Social media marketing trends to watch in 2021
With the first few months of the year under our belts, we’ve got our eye on the social media marketing trends to watch in 2021! The pandemic continues to impact… Read more »
4 top-performing brands on social
The closure of many bricks-and-mortar locations during the pandemic has led to a surge of brands competing for attention on social media. However, there’s more to social media success than… Read more »