With over one billion monthly active users, Instagram marketing presents small businesses with great opportunities. It’s a dynamic platform for promoting your products and services, and its visual nature can… Read more »
Social Media
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Sustainable marketing: what it is and why it matters
Today’s consumers care a lot more about where their products come from than they did ten years ago. Buyers do lots of research before they buy, and if they don’t… Read more »
Find your niche: The rise of sector-specific social media platforms
In today’s world, it seems like everyone’s on social media. Facebook, Twitter, Instagram and TikTok are social media staples, with users from all generations and walks of life. However, the… Read more »
5 social media marketing mistakes to avoid
When done right, social media has massive potential to build brand awareness, establish a community around your business, and expand your client base. However, it’s not an easy nut to… Read more »
Social media marketing trends to watch in 2021
With the first few months of the year under our belts, we’ve got our eye on the social media marketing trends to watch in 2021! The pandemic continues to impact… Read more »
4 top-performing brands on social
The closure of many bricks-and-mortar locations during the pandemic has led to a surge of brands competing for attention on social media. However, there’s more to social media success than… Read more »
4 benefits of a human-centric social media strategy
In the face of COVID-19, businesses of all types have had to adapt their goals and marketing activities. One key trend to come out of this has been the growing… Read more »
Baby boomers on social media: a forgotten generation?
There are over 14 million baby boomers (aged 55-75) in the UK. This generation accounts for over 20% of the entire population. It’s also one of the wealthiest, with one… Read more »
How to use social media stories for your business
Originally rolled out by Instagram (the concept itself arguably stolen from Snapchat!), social media stories have grown to become one of the most popular social media features. They’re now leading… Read more »
5 ways to help small businesses through the current Covid19 lockdown
As most of the UK heads into deeper and more restrictive Covid19 restrictions, small businesses yet again face an indefinite period of uncertainty, worry and fear. From high street retailers… Read more »