Having an active social media presence is key for modern marketers. These platforms provide an instant way to connect with an audience, build brand awareness and convey information. However, some… Read more »
Social Media
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Why quality of posts matters more than quantity on social media
It’s no understatement to say that social media might just be the most powerful marketing tool out there. With 4.65 billion social media users globally, the world spends a collective… Read more »
How to respond to Google and Facebook reviews
If you run a small business, you’ve likely heard the phrase “the customer is king”, which emphasises the value of keeping customers satisfied. It’s an age-old sentiment, but one that’s… Read more »
4 ways to build a following for your business on LinkedIn
If you’ve used LinkedIn, you’ll know it’s a unique kind of social network. The platform is famously focused on careers, professional networking and business – not users’ social lives. The… Read more »
Deciding which social media platforms are right for your business
In 2022, businesses have plenty of options in terms of social media. We’ve come a long way since the days when MySpace was king – and now it’s hard to… Read more »
An introduction to Twitter Spaces for marketing
Twitter has always been experimental and keen to go beyond its flagship format of Tweets. The company’s latest innovation is Twitter Spaces, which emerged in 2021, replacing the ill-fated (and,… Read more »
Getting started with livestreaming for business
While we urge caution when it comes to video footage of your office Christmas party (“evening Prime Minister”!), there’s no doubt that video content is becoming integral to businesses’ social… Read more »
Social media in 2021: a round-up
Even if it was a slightly more ‘normal’ year than its predecessor, 2021 has had its fair share of surprises! As the year draws to a close, we’re reflecting on… Read more »
4 tips to reach new audiences using TikTok for business
There’s a very good chance you’ve heard of TikTok – in fact, we might be concerned if you hadn’t! The platform launched in China in 2016 with a stream of… Read more »
Top dates for your 2022 social media calendar
With 2021 quickly drawing to a close, it’s about time to start planning next year’s social media strategy. If you’re looking to get more traction and followers online (and who… Read more »