You know when you pull out your phone to Google your options for nearby pharmacies/ cafes/ kebab? It gives you a handy list of Places along with their pins on… Read more »
SEO
Welcome to the NSDesign Blog - the place to keep up with all the latest news, thoughts, tips, tricks and random goings-on from the Digital world!
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Curating your digital footprint in an AI-driven world
AI has changed everything. Or at least, it can feel that way when you’re a small business trying to be visible to your customers online. Optimising your website for search… Read more »
Small business SEO (part two): off-site optimisation
Welcome to the second of our two-part SEO series for small business owners. In Part One, we looked at keyword research and how to establish topical authority in Google. In… Read more »
Small business SEO (part one): keyword research
Welcome to the first of a two-part series where we’ll teach the basics of SEO for small business owners who want to improve their visibility in search. In Part One,… Read more »
What to do about Google’s AI Overviews
There once was a time when the only reason to run a Google search was to go to a website, but now Google is deploying AI to answer people’s queries… Read more »
Is your content helpful? Google wants to know.
Do you follow search engine optimisation (SEO) news? If you do, you may have heard of Google’s controversial Helpful Content Update (HCU). It’s got a lot of small businesses worried… Read more »
The untold cost of spelling and grammar mistakes in your marketing
In the world of marketing, there are many elements to consider before publishing your content. From search engine optimisation (SEO) to writing a snappy call to action, marketers often have… Read more »
5 reasons you need a business blog
Are you thinking about starting a business blog but unsure whether it will be worth the investment? A blog can be a great way to promote your business, with many… Read more »
Diploma in Digital Marketing
The SQA Diploma in Digital Marketing is delivered in partnership between NSDesign and Training Matters, and has been specifically designed to maximise the potential and professionalise the role of those… Read more »
What makes a good blog?
If your homepage is your shop window, your blog acts as your store’s furnishings; little additional elements that set you apart from other brands, identify your place in the market… Read more »