We’ve all done it. We’ve opened Instagram on our phones, looking for Important Business Content, and a video’s caught our eye. 45 minutes and 20 scrolls later, we’re so far… Read more »
Marketing
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Old-fashioned direct mail: should it be part of your strategy?
With reach and visibility becoming tougher to achieve on social media, is there an argument for small businesses to put direct mail into the marketing strategy? It’s fair to say… Read more »
Why Linkedin is (still) king of B2B marketing
If the main social media platforms were a family, TikTok would be the moody teenager, Instagram would be the cool 20-something, Facebook would be the reliable parental figure, and Linkedin… Read more »
5 ways to raise hell with your Halloween marketing
It’s that funny time of year when the ‘back to school’ energy has worn off, and winter is drawing in. Luckily, Halloween is around the corner, providing the perfect excuse… Read more »
Online vs in-person events: which is best for your business?
It’s been over four years since the world went online to wait out the Covid pandemic. Ask any training or events business and they’ll tell you it was a white-knuckle… Read more »
5 AI graphic design tools for small business marketing
A little while ago, we wrote a piece all about ChatGPT, and its potential to revolutionise the way small businesses produce content. The world of AI innovation has only expanded… Read more »
10 New Year’s resolutions for your small business digital marketing strategy
New Year’s resolutions don’t always stand the test of time, but the trend of setting them is on the up. Make sure you stick to yours this year by choosing… Read more »
Digital marketing in the metaverse
The metaverse is no longer a space-age concept confined to the future. Many forward-thinking brands have already established a presence in this virtual world. Although it’s yet to reach its… Read more »
3 marketing ideas to celebrate a company birthday
I’m always amazed when I ask a business owner how old their company is. Rather than hearing a definite answer, the response is usually, “Hmm… I don’t know, maybe around… Read more »
The untold cost of spelling and grammar mistakes in your marketing
In the world of marketing, there are many elements to consider before publishing your content. From search engine optimisation (SEO) to writing a snappy call to action, marketers often have… Read more »