The metaverse is no longer a space-age concept confined to the future. Many forward-thinking brands have already established a presence in this virtual world. Although it’s yet to reach its… Read more »
Marketing
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3 marketing ideas to celebrate a company birthday
I’m always amazed when I ask a business owner how old their company is. Rather than hearing a definite answer, the response is usually, “Hmm… I don’t know, maybe around… Read more »
The untold cost of spelling and grammar mistakes in your marketing
In the world of marketing, there are many elements to consider before publishing your content. From search engine optimisation (SEO) to writing a snappy call to action, marketers often have… Read more »
People power: Micro-influencer marketing for your business
In our April blog, we pulled out some trends we predict will stick around, and influencer marketing was one of them. Over the last couple of years, brands have woken… Read more »
Social media marketing trends to watch in 2021
With the first few months of the year under our belts, we’ve got our eye on the social media marketing trends to watch in 2021! The pandemic continues to impact… Read more »
Common email marketing pitfalls (and how to avoid them)
Email marketing is a great means of communicating with customers and contacts in a targeted, quick, and inexpensive way. If done well, it can increase engagement with your business and… Read more »
4 benefits of a human-centric social media strategy
In the face of COVID-19, businesses of all types have had to adapt their goals and marketing activities. One key trend to come out of this has been the growing… Read more »
Baby boomers on social media: a forgotten generation?
There are over 14 million baby boomers (aged 55-75) in the UK. This generation accounts for over 20% of the entire population. It’s also one of the wealthiest, with one… Read more »
6 New Year digital marketing ideas
So, it’s a new year! The holidays are over, and it’s time to put your marketing hat back on and look at your strategy for 2021. It can be tricky… Read more »
How to create a strong business social media profile
A strong social media presence is vital for any business. However, setting up profiles for your business’ social media channels can seem like a bit of a minefield, with each… Read more »