“If you try to talk to everybody, you’ll end up talking to nobody” is a well-known maxim in the marketing world. And yet, so many businesses of all sizes collect… Read more »
Email Marketing
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4 email marketing platforms for small businesses
With a mind-boggling array of email marketing platforms available – each with a huge list of features – which ones should you consider if you’re a freelancer or small business? … Read more »
How to grow and manage your GDPR compliant email list
Email marketing has a host of benefits for small businesses, but only when it’s done well. Not only is it cost-effective, but you can make it highly personalised and it’s… Read more »
Producing engaging email newsletters: 5 key tips for businesses
As social media platforms rapidly emerge and enable new forms of content, it’s all too easy to forget the humble newsletter! Of course, email communications remain a popular medium for… Read more »
Is email marketing still relevant in 2021?
Email marketing has been around for more than four decades. You might have seen articles claiming that email marketing is “dead”. But is this really the case? We’re seeing a… Read more »
Common email marketing pitfalls (and how to avoid them)
Email marketing is a great means of communicating with customers and contacts in a targeted, quick, and inexpensive way. If done well, it can increase engagement with your business and… Read more »
10 email marketing statistics for your small business
If you’re a small business owner, email marketing can be an extremely effective, low cost promotional tool. Email marketing is a great way to keep your business in the minds… Read more »
Why you should split test your emails
Email is undoubtedly an effective form of marketing. However, in the absence of the right strategy, you could be alienating prospects, targeting the wrong demographics, and losing out on potential… Read more »
How email marketing in 2020 will evolve
When the General Data Protection Regulation (GDPR) came into effect in May 2018, many businesses owners and marketers thought email marketing was about to die a painful death. Mostly, the… Read more »
How To Run an Effective Email Campaign
For your brand to maximise the ROI that email marketing can deliver, you need to know how to run an effective email campaign. If you’re not familiar with how to… Read more »