As subject lines go, Google Business Profile’s “X left a review for [your business]” has got to be one of the most nerve-wracking. Not a hint whether it’s a five… Read more »
Digital Marketing
Welcome to the NSDesign Blog - the place to keep up with all the latest news, thoughts, tips, tricks and random goings-on from the Digital world!
Subscribe to the Blog
Podcasting for small businesses: is it worth it?
Starting a podcast is a bit of a bucket list item for many small businesses. It sounds glamorous: hanging out in the studio, interviewing industry stars, and watching your Spotify… Read more »
The many faces of video marketing
We’ve all done it. We’ve opened Instagram on our phones, looking for Important Business Content, and a video’s caught our eye. 45 minutes and 20 scrolls later, we’re so far… Read more »
Making the most of your Google Business Profile
You know when you pull out your phone to Google your options for nearby pharmacies/ cafes/ kebab? It gives you a handy list of Places along with their pins on… Read more »
Two big digital marketing predictions for 2026
It’s crystal ball time: here’s our annual summary of where we think digital marketing is going to go in the next 12 months. And this time we’ve got two big… Read more »
Why accessibility matters in small business digital marketing
One in five people in Scotland have a long-term limiting health problem or disability – a figure that almost certainly includes a chunk of your prospective customers. Building your website… Read more »
Content repurposing: the key to a realistic small business content strategy
“Content is King”, they say. Well sure, but creating good content takes time and skill*. (*Yes, ChatGPT can churn out a generic ‘5 ways to clean your carpet’ piece in… Read more »
Why social proof is your secret weapon in digital marketing
It is a truth universally acknowledged that most people won’t try something unless someone else has tried it first. [Bonus points if you spotted the Jane Austen/ Simon Sinek mashup… Read more »
Curating your digital footprint in an AI-driven world
AI has changed everything. Or at least, it can feel that way when you’re a small business trying to be visible to your customers online. Optimising your website for search… Read more »
Getting started with AI for your small business
How can AI be used for small businesses? – a question we’re asked a lot these days! When you say “AI”, you probably think first of ChatGPT, but that’s just… Read more »