You probably have a good idea of the standard set of digital marketing ideas: write a blog, update your Facebook page, send some tweets, do the monthly newsletter, etc. But… Read more »
Digital Marketing
Welcome to the NSDesign Blog - the place to keep up with all the latest news, thoughts, tips, tricks and random goings-on from the Digital world!
How to spot and avoid vanity metrics
Let’s start with the obvious question: What the heck is a vanity metric? In simple terms, it’s a number that makes you feel good about your digital marketing efforts but… Read more »
How to appear in Google Featured Snippets
Getting on to the first page of Google is the aim of any website: after all, around 90% of people won’t go past the first page of results for answers… Read more »
What you can learn from CMI’s 2019 Content Marketing Research
We’re not short of options when it comes to content marketing research – you just need to know where to look. And, when it comes to sheer authority, few have… Read more »
4 New Year digital marketing resolutions for SMEs
January 2019 is finally here, so now it’s time to start thinking about your digital marketing resolutions. SMEs should use the New Year as a fresh start; a time to… Read more »
Owned media, earned media and paid media: What’s the difference?
Understanding the difference between owned media, earned media and paid media will get you a long way in digital marketing. In this blog, we’ll look at the definitions and differences… Read more »
Promote your data use policy to build customer trust
Your data use policy is an asset that’s quickly growing in value. With a host of high-profile data breaches in recent times (think Facebook, Equifax and the like), consumer confidence… Read more »
How GDPR will affect digital marketing
Otherwise known as the General Data Protection Regulation, GDPR will affect digital marketing and change how companies manage data. But, is this new EU regulation as big a deal as… Read more »
Diploma in Digital Marketing
The SQA Diploma in Digital Marketing is delivered in partnership between NSDesign and Training Matters, and has been specifically designed to maximise the potential and professionalise the role of those… Read more »