With 2021 quickly drawing to a close, it’s about time to start planning next year’s social media strategy. If you’re looking to get more traction and followers online (and who… Read more »
Business Strategy
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4 ways to differentiate your business in your marketing
Small to medium-sized businesses have several challenges to overcome with their digital marketing. One of the biggest is establishing what makes your business stand out from your competitors. This can… Read more »
5 ways to help small businesses through the current Covid19 lockdown
As most of the UK heads into deeper and more restrictive Covid19 restrictions, small businesses yet again face an indefinite period of uncertainty, worry and fear. From high street retailers… Read more »
The Five S’s : Effective content strategies for business owners.
When it comes to social media, most businesses automatically go into marketing mode. A platform to promote, sell, advertise and raise awareness of what they do, the products or services… Read more »
Ratings, reviews and recommendations: the power of social proof
Over the last ten years or so consumers have become increasingly savvy and social proof is now a key factor in their purchasing decisions. This is hardly surprising as people… Read more »
Embrace the Space – The Book!
10 Years in the making…. and now an Amazon #1 Best Seller! About the book: If you’re a business owner that gives a damn, this social media book is… Read more »
Our Best Social Media posts of 2019
Despite what some experts will claim, there’s no “right or wrong” content when it comes to social media. What works for the audience of one business or brand might be… Read more »
Top dates for your 2020 social media calendar
If you haven’t put together your 2020 social media calendar, December’s the time to do it! The thinking behind creating a social media calendar is that your posts will gain… Read more »
The truth about social media and our attention spans
Received wisdom concerning social media and our attention spans suggests this new technology has rendered us little more engaged than goldfish. But, look a little closer and things don’t… Read more »
Facebook Messenger for business: Is it worth it?
Most SMEs do not consider using Facebook Messenger for business – but that’s usually because they don’t know they can! It can be an effective tool if used correctly, so… Read more »