The Internet is a bit like outer space (bear with us). To steal a phrase from The Hitchhiker’s Guide to the Galaxy it’s “really big. You just won’t believe how vastly hugely mindbogglingly big it is”. But don’t worry, we’re here to help you keep track of it and observe digital marketing trends so that your website, SEO and content are all working together to generate leads and sales for you online.
Why do I need to observe online trends?
With an estimated 571 websites being created every minute, it’s vital to design, populate and promote your site in a way that will attract customers and keep them coming back for more. By keeping up with the latest digital marketing trends and technologies and reflecting these in your own site, you will put your business in the best position to generate traffic, leads and sales.
How do I keep up with digital marketing trends?
Unsurprisingly, the best way to keep up with digital marketing trends is, you guessed it, online. But there are other methods too.
Here is a list of places we’d suggest looking first:
Websites, blogs and forums – By reading articles and blogs online you can go straight to the heart of the issues and find lots of detailed information pertaining to digital marketing trends. Reading different opinions on the same subject can be a really helpful way to start thinking about how each trend can apply to your business.
Twitter – Follow influential people in the digital world. Richard Branson is a great one to start off with as he pays attention to digital marketing and technological trends. Also check out and customise the Twitter ‘Trending topics’ at the side of your screen – that way you’ll know exactly what’s happening in the world of digital marketing.
LinkedIn – Use it like Twitter, but remember it’s for business so it may be a bit more formal. Connect with people in your industry and see what digital marketing trends they’ve picked up on. Join some digital marketing groups too – there are bound to be some great tips you can use!
Apps – Get that smartphone buzzing! Sign up for a few different news apps so you can stay up to date on current affairs. It’s a good idea to keep an eye on the technology columns as digital technology tends to inform digital marketing trends.
Google – The all-powerful Google can be your friend! Set up Google Alerts on your phone for digital trends and technological advances, then you’ll be updated whenever anything happens. You’ll stay on the ball and have the information at your fingertips, ready to go.
Printed Materials – Industry magazines and publications dedicated to digital marketing trends can be a great help, though they are becoming less common thanks to digitalisation. Your favourite newspaper might inspire a couple of ideas too!
Training courses – These are invaluable to someone trying to breach the world of digital marketing. They give you the opportunity to learn and ask questions about digital marketing, and try out a few ideas before you set them live. NS Design offers a variety of courses that will teach you about digital marketing as a whole so you will be able to instantly identify relevant trends and stay ahead of the game.