AT&T, the major American communications company, has launched a mobile web hosting service aimed at SMEs.
AT&T Mobile Website Hosting allows small businesses to create their own web-site using AT&T’s easy-to-use Do-It-Yourself tool along with a mobile version that is compatible and clearly viewed with smartphones.
The cloud-based web design service also includes traditional AT&T website hosting and email services.
According to Nielsen, 38 percent of U.S. cell phone owners access the internet from their mobile device. The market research firm predicts that mobile website traffic will increase 40-fold over the next five years.
For small businesses, having a mobile website can be crucial to their success. In fact, Nielsen say that businesses experienced a 13% increase in web traffic when they added a mobile website.
AT&T Mobile Website Hosting offers one-click website creation, with no technical expertise required. It features automatic sync and updates to a customer’s mobile site when changes occur on their main website. It also offers multiple design templates, enabling each mobile website to have its own unique look and feel.
Ebrahim Keshavarz, AT&T vice president of small business product management, said: “Having a mobile website is crucial for small businesses, which need to be accessible to their customers anytime and anywhere.”
Industry experts in the UK now anticipate similar services being provided by telecommunications companies in this country.