Adobe acquires new web design tools

Adobe has acquired a raft of new web tools in a bid to make its services even more accessible to web designers.

The organisation has bought Nitobi, which makes PhoneGap and TypeKit. It announced the acquisition at its recent Adobe Max developer and designer conference.

Experts say that the new tools will help Adobe to extend its services beyond its Flash Player technology into other areas of web design such as HTML, CSS and JavaScript.

PhoneGap allows designers to create web apps designed exclusively for use on mobile phones. It is an open source programming tool.

Danny Winokur, general manager at Adobe, said: “PhoneGap is a fantastic solution for developing a broad range of mobile apps using the latest web standards, and is already integrated with Dreamweaver CS5.5.

“It’s a perfect complement to Adobe’s broad family of developer solutions, including Adobe Air, and will allow us to continue to provide content publishers and developers with the best, cutting-edge solutions for creating innovative applications across platforms and devices.”

Meanwhile, TypeKit focuses on web-based typography. Subscribers to the service can use TypeKit fonts on their web pages.

Adobe already offers a font licensing service, which it can now extend to allow flexibility for display and digital fonts thanks to TypeKit’s capabilities.

Lea Hickman, vice president of product management at Adobe, said: “Typography is a fundamental design element and something that designers want to be more creative with on websites – especially as these websites now need to be viewed on mobile devices.”

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