A domain name for Scotland?

Yesterday’s press announcement from the Scottish Nationalist Government regarding moves to introduce a Top Level Domain (TLD) for Scotland, has sparked some lively debate.  Despite the fact that this is nothing new (similar proposals have been around for many years), finance secretary John Swinney is backing the campaign for the new “.sco” suffix which will see Scotland have it’s own domain space.

My own opinion to the question – “should we bother” is featured in today’s The Scotsman newspaper (p 24), but in short – I seriously question the value in the .sco domain, and can’t help thinking it’s being used by the politicians to push their own agendas, and not the interests of the companies trading online from Scotland.  Shortbread and whisky anyone?

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One Response to “A domain name for Scotland?”

  1. Martin Creative

    Interesting, did you see the news today that brands could possibly have their own domains.

    .tesco, .chivas etc. The cost a measly few thousand pounds! Crazyness. Even though, the domain squatters would have a field day.