Social media statistics aren’t hard to come by. In fact, you can barely swing the proverbial cat without hitting a stat about how many users Facebook has, or who’s the most popular Instagram influencer. But how many of these statistics can actually help your business make savvy decisions about its social media strategy?
Here, we’ve rounded up eight social media statistics that have a genuine lesson to teach small business owners.
1) 90% of marketers reported increased exposure from their social media activity (Ignite Visibility).
That’s a pretty pivotal finding, considering the first question about investing time and/or money into social media is “will it be worth it?”. It’s clear that a convincing majority of marketers agree that yes, it is.
Lesson: You’ve got to be in it to win it!
2) Tweets with images receive around 150% more retweets than plain text tweets (AgoraPulse).
Twitter made its name as the text-only social media platform, but it’s moved with the times to reinvent itself to be much more visual.
Lesson: People respond to images, even on platforms traditionally known for text.
3) LinkedIn drives over 50% of social traffic to B2B websites and blogs (Ignite Visibility).
It’s easy to think you have to be everywhere, but if your niche is B2B then LinkedIn should be your key social media platform.
Lesson: You’re missing out on a LOT of traffic by not sharing your B2B content on LinkedIn!
4) 50% of YouTube viewers use it to learn new things (Digital Information World).
It’s not all cutesy cat videos and music clips: YouTube is a hugely popular source of knowledge for all sorts of subjects. So, what could your business teach viewers on YouTube?
Lesson: You’re an expert in your field. That’s why you’re in business. Think about using YouTube to share your expertise and create a new audience for your brand.
5) 63% of Pinterest users actively look for new products to buy (Millennials on Pinterest).
You may think of Pinterest as the ultimate window shopping site, but nearly two-thirds of users are willing to open their purse strings.
Lesson: Do you sell products? Make sure you’re showcasing them to interested buyers on Pinterest.
6) Wednesday is the best day to post on Facebook (Sprout Social).
To be even more specific, the optimum times are 11am and 1pm, according to the study.
Lesson: If you’re posting on Facebook, do it on a Wednesday!
Another compelling stat for LinkedIn. Facebook and Twitter have plenty of advantages, but they’re no match for LinkedIn when it comes to lead generation.
Lesson: Think LinkedIn for leads!
8) 50% of consumers said that seeing user-generated content on a brand’s social media page would increase their chances of buying products (Curalate).
It’s not all about the content you choose to create and promote. The ‘social’ part of social media means that users want to see what their peers have to say about you.
Lesson: Encourage your customers to leave reviews on your social media pages, and to take part in discussions. Social media is a conversation, not a broadcast.
We hope these social media statistics have provided some interesting – and actionable – insights for your business. Why not act on them today and see what results you get?
To learn more about how to run an effective social media campaign for your business, come along to our next Embrace the Space workshop.