Many people think that social media content is just about sharing what you had for breakfast this morning. However, for small businesses, it’s so much more.
It’s a powerful tool that helps you gain new followers and build strong relationships. However, different types of social media content appeal to different audience segments. Here’s a quick look at the big ones you should use to improve your social media strategy today:
6 types of social media content for small businesses
1. Traditional written posts
Text-only posts are probably the most common form of social media content. But common doesn’t have to mean boring. Try:
- Sharing blog posts and content – can be old or new, just make sure it’s relevant.
- Start a discussion – ask questions and get talking to people online.
- Customer feedback – if a customer says something nice, share it!
Get this form of social media content down, and the rest will come naturally.
2. Written posts with social media image
On Facebook, posts with images get 53% more likes than those without. Twitter posts with images see over 150% more retweets. So, it’s a no-brainer; start using social media images now to spice up your content!
You can use photos or cartoons and jazz them up with tools like Canva, or create your own infographics to share with the world.
Start prepping for this now by creating quality video content. Somewhere between 20 seconds and 3 minutes long should be fine. If you’re stuck for ideas, try:
- Videos of events
- Product demonstrations
- Behind-the-scenes clips
- Live events through Facebook Live & Periscope
- A blooper reel – Elon Musk did a great one recently!
4. Links to other businesses’ content
Don’t be afraid to share other businesses’ content – it’s an effective tool!
It proves that you know your industry, its leading figures and events, and that you’re sure of your company’s position in the field. It also stops visitors thinking you’re only interested in your own brand!
Just remember to credit others so you can start building relationships – it might inspire them to link to your content too!
Polls are great; they’re interactive and engaging, so almost always get a stack of social shares.
To understand the power of the polls, just look at Richard Osman’s Twitter feed. He’s promoted polls for the:
- World cup of chocolate 2016 – Cadbury’s Dairy Milk won
- World cup of crisps 2016 – Monster Munch Pickled Onion won
- World cup of Christmas films 2016 – Home Alone won
- World cup of biscuits 2017 – Chocolate Digestives won
You may not agree with the results, but it’s certainly a fun way to get people looking at your Twitter feed!
6. User-generated content
If someone posts something nice about your brand/product, share it with your followers. It’s this kind of social proof that will set you apart from your competitors.
That’s it; six types of social media content your small business should use to create a loyal following and keep them entertained.