In light of last week’s successful ‘Embrace the Space’ course, we thought we’d take a look at why social media training is so very important for small businesses.
Social media marketing is often an afterthought for small businesses. Sometimes it’s run by the youngest (read: tech-savviest) team member, and can be just one of their many responsibilities.
But, social media marketing can help small businesses increase brand engagement and land new customers. 71% of customers who’ve had a good social media experience with a brand are likely to recommend them to a friend – so you really can’t afford to miss out.
Here are six clear reasons why you should consider social media marketing training for your small business:
The reasons your business needs social media training
1. Come up with a defined strategy
Developing a defined social media strategy is one of the top reasons why marketers struggle with this type of marketing.
Whether that’s because staff don’t understand the specifics of major social media platforms, or because they’re lacking in time, social media training can help you develop an effective approach.
2. Identify and target specific audiences
Social media is a great tool for reaching new audiences, but only if you know how to look for them.
Things like using the right hashtags on Twitter, targeting relevant people on Facebook and posting on certain platforms will make sure you reach the right audience. Social media training can help you figure out which audiences reside where, and how to appeal to them.
3. Learn about tools and tricks
Experts usually host social media training events. They know exactly what they’re talking about.
They’ll be able to give you tools and tricks for integrating social media into your schedule, managing content and refining customer relationships. Hootsuite and Buffer are some of our favourite social media-related resources, for example.
4. Build meaningful relationships with followers
Using social media, you can interact directly with followers (and, potential customers).
This can be both a blessing and a curse – dealing with complaints in a public forum can be a bit tricky. Your trainer will help you plan for challenging interactions and establish your brand as an authoritative and trustworthy source of information.
5. Make the most out of a free resource
Unless you decide to pay for advertising, social media is a free resource.
When you consider the benefits it can bring, that fact is almost unbelievable. Invest in training just once and you’ll be able to reap the rewards of an effective social media strategy for years to come.
6. Everyone else is doing it
Businesses around the world use social media, and regularly bring in experts to train their staff.
Large companies like IBM, Dell, PepsiCo and Adidas were among the first to commence training programmes. The big players in your industry are probably doing the same.
Don’t get left behind! Sign up for social media training today to generate more leads and create a loyal, profitable online following.
To find out more about social media training, get in touch with our friendly team today.