5 ways to use social media for recruiting

‘Social recruiting’ is all the rage amongst larger firms these days, but can social media help small business owners find their first employee?

The answer is a resounding YES. In fact, social media offers a host of advantages that traditional recruitment channels just can’t match.

Here are 5 ways to use social media for recruiting:

1) Check out your candidates’ backgrounds

There’s a reason 70% of firms check out their prospective employees’ social media presence. Candidates with good judgement will be mindful of how they appear online. And, let’s face it, you don’t want to hire candidates who lack good judgement!

If a candidate has a public Facebook profile, and they’re publishing photos and updates that you might expect them to keep private, that could indicate they lack the discretion to become your trusted first employee.

On the other hand, a candidate who regularly posts observations about your industry on Twitter could be a highly engaged employee. Likewise, a candidate with an impressive network of relevant contacts on LinkedIn could be a real asset to your business.

2) Recruit from a wider pool of applicants

Social media can be an active recruitment tool: once you’ve advertised a vacancy on your website or a job board, share it (more than once!) across all your social channels. This is a fantastic way to put your ad in front of a wider audience, many of whom may not be actively looking for a new role but might spot your opportunity and decide to pursue it. And, it won’t cost you a penny!

3) Utilise your network

If you’ve put in the groundwork to create a network of social media contacts who are interested in your industry and your business, you’ll reap the full benefits of using social media for recruiting. Encourage your contacts to share your job ad with their networks. You’ll soon find that you’re gaining access to potential candidates that would have been difficult or expensive to reach otherwise.

4) Create an authentic presence

To many candidates, one job may look much like another, which means you might need to compete to attract the best people. Social media offers a unique opportunity to create a positive bias towards your business before the candidate reaches the interview stage – possibly even before they decide to apply.

Your presence on social media should reflect the culture of your business – even if your business is just one person. For your first hire to be a success, you need someone who ‘gets’ what your business stands for. Make sure everything you publish on your social media pages is an authentic reflection of who you are.

5) Measure candidates’ interest

Are your shortlisted candidates following you on social media? They should be! And, by paying attention to your social analytics, you’ll soon be able to tell which candidates are connecting to you on which platforms. Candidates who follow you on social media are demonstrating their interest in your business, as well as their proactive character.

To explore all the ways in which social media can help give your business the edge, sign up to our next workshop!

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