5 ways Artificial Intelligence can transform digital marketing

What is Artificial Intelligence?

Artificial intelligence (AI) is the branch of computer science that develops intelligence machines to work like humans. Simulating human behaviour enables both work efficiency and accuracy. AI has become increasingly popular with both customers and businesses because of its ability to learn from new data. You might recognise some of its machine-learning algorithms in the voice-activated devices or problem-solving tools that you use on a daily basis!  

How AI can transform your digital marketing strategy

That’s all well and good, you might be thinking but how can I use AI in digital marketing? There are five AI tools to consider to take your digital marketing strategy to the next level:

1. Predictive AI for personalisation

Most businesses use AI for data collection. As consumers expect a tailored experience from brands, AI can help you collect information on your customers’ shopping habits. This can help you create personalised campaigns and offers on your website, social media channels or in your email marketing, by showing customers content that reflects their interests, behaviour, and purchasing habits. A successful personalisation campaign will drive more sales, engagement and traffic. 

2. AI-powered website builders

AI can save you time and money by building a website for your brand, based on user data and SEO. Whilst there’s still some way to go with this technology, if you’re looking to create an attractive and functional website quickly, then an AI website builder could be an ideal solution. We recommend Wix ADI! With a few simple questions, it will build your site. You can then tweak the layout to reflect your specific business, and go live with a click!

3. Augmented Reality to enhance the ‘shopping experience’ 

With the growth of AI, came the emergence of Augmented Reality (AR). AR has been tried and tested within the retail industry after its huge success on the communications app, Snapchat. You can use AR to create interactive features on your website or mobile app to engage customers or get them to ‘try before they buy’ without even leaving the house! Take a look at an example of this technique in action in beauty brand L’Oréal’s virtual make-up collection:

You can also use AR to create unique business cards and brochures or virtual product manuals. For example, customers can scan a business card’s QR code on their mobile device to see a virtual component (such as a helpful video) explaining your business!

4. Chatbots: 

The global chatbot market is expected to grow from $2.6 billion in 2019 to a staggering $10.5 billion in 2026. Chatbots can provide convenient, cost-effective 24/7 customer service. With tools like Chatfuel, you can build a chatbot within minutes, with no coding required. Programme it to ask or answer questions, direct customers to different pages of your website, or connect your customer to a human salesperson. And, the more you use chatbots the more data they’ll collect helping you make more informed decisions about your business. 

5. User insights to improve content creation:

AI can help you boost your engagement with machine learning. An impressive 77% of internet users read or subscribe to blog posts, so it’s important to keep them engaged. AI tools like Crayon can provide you with competitive intelligence. These tools will track competitor sites and identify gaps in their content that you can fill on your site.

ContentBot is another useful, time-saving tool to help you generate blog posts, landing pages and marketing copy. All you need to do is review the content to check you’re happy with it once it’s been created!

 

Marketers can use Artificial Intelligence to improve customer experiences by offering tailored content and 24/7 customer support. The aim isn’t to replace marketers with AI, but rather for it to complement the work they’re already doing. With AI, digital marketers can make smarter decisions and optimise their techniques to ultimately grow their brand!

For more useful advice on any aspect of digital marketing, contact the team, book onto a training course, or buy our new book.

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