5 tips for improving your email newsletters

email newsletters

As we revealed on our previous blog on email marketing – email newsletters can be highly beneficial to businesses. They’re cost effective, fast to put together and can deliver excellent return on investment. But there is a catch – email inboxes are already full to the brim. Your emails need to be good enough to stand out from the crowd and generate results for your business. Here’s five tips for getting the most out of your email newsletters.

1.    Spend time on subject lines

Spend some time generating good subject lines. The subject line needs to be intriguing enough to entice your recipient to open the email. Try:

  • Writing a few different headlines and testing which works best. Most email software includes an A/B test facility to see what gets more reads/responses.
  • Be unique – think about how you can make your subject line stand out in inboxes by writing something a bit different to the norm.
  • Avoid spammy words like “free” or “offer” as these could mean your email is consigned to the spam folder.
  • Don’t forget that the first words in your email may also appear in the preview window in some inbox software – so use them wisely.

2. Have a reason for emailing

With inboxes so full, half-hearted content will be ignored. Make an effort to always send useful content that will be appreciated by your subscribers and it is more likely that your emails will get clicked and read. By creating an expectation that your emails will contain something good, your subscribers will start to look forward to your emails appearing in their inbox, rather than pressing delete.

3. Keep it short and include clear call to actions

Keep your email concise and get to the point quickly – people have so many emails a day that if yours is too long and meandering it will get ignored.

Always make it clear what you want your reader to do next as a result of reading the email – if the email is a sales mailing, then make the click-to-buy link obvious. Whether you want a click-through, a response, a poll answer, or anything else, make it stand out.

4. Don’t forget your recipient

Never forget you are writing for a real person. Email is a personal communication channel, so write as if you are talking to one person – not your whole list. Your email subscribers are often your biggest fans, so reward them with content that’s important to them, not you. Email newsletters are prone to getting filled with press releases and internal news that’s only interesting to your staff. Instead, choose stories and analyses that are important to your customers or clients.

5. Check it displays correctly

No one wants to receive an email that’s all jumbled up, so always check your email displays correctly in most email programs (especially if designed to contain images). If you are using NS Design’s specialist email software, this is something you don’t have to worry about, as we will design templates that are compatible with all email clients.

Keep these tips in mind to help you to get the most out of your email newsletters – and so build your audience’s trust in your brand.

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