Are you thinking about starting a business blog but unsure whether it will be worth the investment? A blog can be a great way to promote your business, with many benefits that make the time spent worthwhile. In this article, we’ll dispel your doubts and introduce five compelling reasons why you need a business blog.
Blogging facts and figures
The statistics around blogging speak for themselves:
- Businesses with a blog generate 97% more links to their website.
- Marketers who prioritize blogging are 13x more likely generate a return on investment.
- Businesses that blog have around twice as much email traffic as those that don’t.
Reasons you need a business blog
If the above stats haven’t persuaded you, here is a summary of the main reasons why you should start a business blog:
1) Boost traffic to your website
Businesses with a blog generate 55% more traffic to their website than those without a blog. Promoting your business blog through your social media channels, also allows you to target a wider audience and generate traffic to your product, service or contact pages through links in your blog.
2) Generate leads
If a potential new customer finds your blog through a Google search, for example, and is interested enough to read it you have the opportunity to entice them to move further down your sales funnel. Your blog might include a CTA with a link encouraging them to sign up for a free download by providing their contact details, for example. This download could feature an exclusive offer to encourage them to take the plunge and make a purchase!
2) Increase brand awareness
Although your business blog won’t typically promote your products or services in an overt way, by discussing industry trends that are relevant to your customers you’ll create interest in your business and raise brand awareness.
3) Build a connection with your audience
Your business blog can be a valuable way of building trust and humanising your business by allowing your audience to see more of your personality and values. Don’t be afraid to be creative, your blog doesn’t have to be bland!
4) Show thought leadership and industry authority
A business blog that’s accurate and useful can go a long way towards demonstrating your expertise. It can show that your business is up to date with trends and developments in its field and that you want to use this knowledge to help your customers.
5) Improve your SEO
Your business blog provides an opportunity for you to provide original and informative keyword-rich content, which Google likes. Google also favours sites that receive long clicks, so if a visitor clicks through from the search results and stays on your site for a decent amount of time you’ll be rewarded!
A business blog can also increase your site’s backlinks (or links to your site from websites other than your own). Backlinks are another important way of improving your SEO and improving your ranking in the search results.
We hope that this article has given you food for thought and encouraged you to start a business blog if you don’t already have one. It really can be a low-cost way of bringing a range of useful benefits to your business, with a good return on investment!