5 essential digital marketing tools for today’s small businesses

Spreading the word about your small business has never been more important, especially if you have just started up or your operations have been impacted as a result of the ongoing Covid-19 pandemic.

As well as traditional marketing activities such as mail drops or print advertising, digital marketing is also a key channel that should not be forgotten in order to build your presence online and ensure you keep up with your competition.

Have you ever wondered what digital marketing tools for small businesses can do all of the hard work so that you don’t have to? With new technologies and platforms for marketers constantly popping up, this article rounds up some must-have tools small businesses can use to boost their digital marketing activities.

1. SEO

SEMrush is a tool that will help to ensure your website and content is easily found online as part of your search engine optimisation (SEO) strategy. This all-in-one platform not only allows you to conduct keyword research, track where you’re ranking on search engines and identify opportunities for backlinking, but you can also perform a comprehensive audit and discover any errors on your site that might be impacting your overall SEO. If SEMrush’s monthly pricing puts you off, maybe take a look at Ubersuggest – a cheaper alternative (with a completely free option) offering a range of similar SEO tools.

2. Content Marketing

When it comes to having a successful digital marketing strategy, content really is king. And to help you produce blogs, infographics, videos and more that will really catch the eyes of consumers, BuzzSumo is a great tool to use. As well as allowing you to identify trends for your content around specific topics and discover the content that is highest performing for any niche, you’ll also be able to search for key influencers that could help to promote your content and monitor your brand’s performance too! Another great site to help generate ideas for content is Answerthepublic.com – brilliant for understanding your users’ actual questions, and allowing you to generate content to answer them!

3. Email Marketing

Want to create email campaigns that will really stand out in your customers’ or potential customers’ inboxes? Then look no further than MailChimp for all of your email marketing efforts. This platform will allow you to easily create emails that are mobile-responsive, personalised and will automatically resend to non-openers. Plus you can produce email lists using key data from your website or social media channels, and get all the insights you could ever want in terms of open and bounce rates, as well as much, much more!  If you’re really looking to push some boundaries, take a look at the automation capabilities of MailChimp, and start sending automatic emails ranging from Happy Birthday messages to Abandoned Cart Follow ups!

4. Social Media Marketing

With so many social media channels out there, Hootsuite is a great tool that allows you to easily manage all of your profiles in one place. As well as allowing you to automatically schedule posts to ensure that your accounts remain active around the clock, you can also use hashtags or keywords to filter your posts, find content to post that will be relevant to your audience and use the robust reporting tools to measure the effectiveness of your campaigns.  You can use Hootsuite for free for up to two social platforms. Any more, and you’ll need to upgrade to their paid professional tiers, but if you’re looking for a simple tool just to help with scheduling your content (over Twitter, Facebook, Instagram, Pinterest, LinkedIn and Tiktok!) then take a look at Later.

5. Growth

If you want to get a better insight into who is viewing your website or browsing your eCommerce store, then Google Analytics is an essential growth hacking tool that you need to have up your sleeve. With a host of useful features, you’ll be able to have a clearer understanding of your audience, be able to analyse customer behaviour and ensure that your product and customer experience is improved.

By utilising the range of digital marketing tools for small businesses mentioned above, not only will you be able to increase your productivity as a business owner, but your small business will be well placed to achieve its objectives as you head into the latter part of 2021, hopefully with a brighter future as we start to recover from the impact of Covid-19.


How can I find out more?

If you feel you would benefit from some formal training in how to use digital marketing to raise your small business’s profile, please feel welcome to explore our range of digital marketing courses or contact our team for more help.

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