As a business owner, you want to be at the top of your game. However, as new technologies sprout up almost daily it can be tough to keep up with what’s really important. Don’t worry though, we’ve whittled things down for you.
Here’s a quick list of the 5 most important digital skills your business needs to succeed in this exciting new landscape:
We’ve said it before and we’ll say it again, communication is key. Digital advances (like social media, instant messenger and online advertising) give you plenty of opportunities to connect with your target audience. Make sure your message is clear, concise, appropriate and engaging, to convert prospects into concrete leads.
As a business, your service or product should fix a problem for your target audience. However, that’s not where the problem-solving ends. You’ll have to resolve issues throughout their journey through the sales funnel; whether that’s looking at multi-platform UX design, segmented targeting or something else entirely – your business needs to offer that solution.
The essential digital skills framework put forward by the government states that ‘handling information and content’ and ‘being safe and legal online’ should be among the top priorities for any company.
You don’t want to be caught short when it comes to GDPR or in the midst of a cyber-attack. Take your digital security seriously and you’ll avoid the costly legal issues and the damaged reputations that are so often associated with an online breach.
You may think this is the same as communication, but it’s not. There are some similarities, and you can learn lessons from both, but networking is a different beast altogether.
The thing to remember is that your business cannot succeed in a vacuum, so make connections online (using a platform like LinkedIn, email or something specific to your sector) and cultivate relationships. You never know when this could come in handy: even if your direct contact doesn’t engage with your product, one of their contacts just might!
A huge benefit of digital technology is that it provides vast amounts of data about your customers, products and how they interact with each other. This information can inform selling strategies, product development, marketing campaigns and almost any other area of your business. By learning how to gather and understand your company’s data, you’ll be one step closer to ensuring your business succeeds.
So, there you have it. Five key digital skills your business needs to succeed. Now, we’re not saying that every employee should master all of them, but there should be key people in your business who know about these areas. After a little training, you’ll have a strong and knowledgeable team that will push your business further than you could have imagined.
If you want to know more about developing these key digital skills with NS Design, please contact our team. We’re always happy to help.