At NS Design, we don’t advocate digital marketing as a quick fix solution that will change the fortunes of your business overnight. There should always be a long-term strategy behind your marketing.
That said, there are a few tactics that you can use to get off the starting block quickly, or to give your digital marketing a re-boot. In this blog, we look at five digital marketing quick fixes and how they can help you avoid some common (and costly) marketing pitfalls.
Our top 5 digital marketing quick fixes
To compete with other businesses, you first need to understand that digital marketing isn’t a nice-to-have but is essential for every business. This has certainly been seen over the course of the COVID-19 epidemic, with many businesses flipping their operations from bricks and mortar to online to stay afloat.
So, without further ado, let’s explore some useful digital marketing quick fixes that could help you see (reasonably) speedy results:
1) Make a content schedule
We get it, you’re running a business and you have a lot to do. However, taking a few minutes each week to plan out what you’re going to post and when will save you time in the long-run. Making a content schedule will help you stick to your deadlines and publish contact regularly rather than on an ad-hoc basis. If you use a scheduling tool such as Hootsuite, you can load up a week’s worth of posts (or more) in one go and automatically schedule them for publication at a later date.
2) Carry out market research
To be successful, you need to understand both your target market and your competitors. Analyse your customer data and find out what your competitors are doing so you can differentiate your offering. A Twitter poll is a simple and quick way to gather feedback to help you make more informed business decisions. Ask your audience anything from product improvements they’d like to see, to how regularly they use your services.
You can have a fantastic business, but if you don’t advertise then prospects won’t know you exist. There are a number of simple and inexpensive ways you can promote your small business. Facebook Ads offer great targeting opportunities and value for money. You can use them to drive traffic, increase sales/leads, or improve audience engagement. Google Ads and Bing Ads can also be used to advertise your small business, although they aren’t as cost-effective and don’t offer the same granularity when it comes to targeting.
4) Use email marketing
Almost 90% of small marketing teams use email marketing to share their content. This makes it one of the most popular platforms for content promotion. 81% of small businesses also depend on it as their main driver for customer acquisition. Take advantage of this and use email to send out a special offer to your mailing list. This might be a time-limited discount on a specific product line or a free trial if you offer subscription-based services.
5) Track your results
If you don’t monitor the results of your marketing, you’ll never find out what’s working for you. Make sure you’re using Google Analytics to give your business the data-backed insights it needs to successfully drive your digital marketing forward. Use these insights to pinpoint your five most successful pieces of content and re-tweet the links to them or re-purpose the pieces by expanding or updating them.
We hope that these five digital marketing quick fixes will give you some basic tools you need to move forward with your business’ marketing and generate results!