Facebook is the obvious first port of call: with over two billion users, its population is larger than those of India and China. Whatever your niche, it’s likely you’ll have a large potential readership on Facebook.
But how do you get this audience to notice your content?
Assuming you already have a Facebook page for your business, the first thing you need to do is share the link to your piece on your page. So far, so easy. But with only 2% of your page fans likely to see your post, it’s clear that a more creative approach is needed.
Here are 5 ways you can promote content on Facebook to get your business noticed:
1) Use all types of post to promote content
Facebook lets you choose from four types of status updates: link updates, photo updates, video updates and text updates.
Most businesses use the link update to promote content externally, but you might find you get better visibility and/or engagement by posting a photo or video update that links back to your blog piece.
You don’t have to choose one or the other – you can promote the same piece as a link update, and later as a photo or video update.
2) Add a video intro
Even if your blog piece doesn’t contain a video element, there’s nothing to stop you creating a short video intro to increase click-throughs.
According to HubSpot, social media posts with video receive 48% more views, so it’s well worth considering whether you could introduce your blog piece in video format to spark interest amongst the Facebook community.
3) Create an event
If your blog has a promotional message, such as a one-day only sale, you could use Facebook’s ‘Events’ feature to make this stand out.
If you invite your page’s fans to your event, they’ll receive a notification every time you update it, helping to keep your blog piece in circulation.
4) Experiment with images
Facebook is a visual platform, so your choice of images matters.
If you’ve been using generic stock images to illustrate your blog posts, think about whether you could substitute something more eye-catching.
If appropriate, humorous images and memes may inspire your audience to click and share.
5) Boost your post
Finally, once you’re confident that you’re presenting your blog pieces to your Facebook audience in the most attractive way possible, you could look at spending some money to put your post directly into users’ newsfeeds.
There’s a reason for the pitiful 2% visibility of most organic content on Facebook – the company wants you to spend money getting your content seen!
Sometimes this can be a good idea, as the ‘Boost Post’ mechanism enables you not only to share your post with your existing audience, but to seek out a new one.
Facebook knows an incredible amount about its users, and this enables it to provide highly-targeted advertising to businesses.
You can use this to your advantage by seeking out new audiences that match the best features of your existing ones: for example, you may want to target males aged 30-40 who live in Glasgow and like basketball. Facebook makes it easy to put your content in front of these people.
Hopefully, these tips have given you a fresh set of ideas to promote content on Facebook.
For more help with your digital marketing contact the expert NS Design team.