A new report from Adobe has shown that despite the ongoing rise in mobile browsing and purchasing, nearly half (45%) of businesses still haven’t optimised their websites for mobile use. Just 7% have built mobile apps for their clients and customers to download, and only 21% have both a mobile-optimised site and an app working in conjunction.
Access to the internet using mobile devices has more than doubled over the last couple of years, so it is essential that companies that aren’t geared up for mobile traffic get themselves ready –fast. There are three main options for businesses who want to build a mobile offering for their client base:
- Mobile websites
A mobile website is a site that is specifically built for mobile viewing, and is often a smaller, scaled-down version of your regular site
- Responsive web design
Responsive web design means that you only have to build one website, and it will respond to the medium it is viewed on, and adapt to the needs of tablet and smartphone users
Apps are a standalone option, developed separately to the original website, and often offer innovative functions such as wishlists and competitions.
All three options have their benefits and disadvantages, but it’s certainly worth investigating at least one of them for your business. For more information about optimising your company website for mobile devices, visit our Mobile Websites page.