SMEs should use the New Year as a fresh start; a time to renew their approach to digital marketing, so they can make a big impact as the year unfolds. That’s why we’ve come up with these handy digital marketing resolutions to help you get started.
Try these top 4 digital marketing resolutions in 2019:
We know that digital marketing teams are going to ramp things up a gear in 2019, so use these digital marketing resolutions to help keep your SME at their level.
1) Audit your content
A year isn’t a long time in the grand scheme of things, but a lot can change in twelve months. Suddenly, certain topics are no longer relevant, things you thought were facts have been disproved and audience attitudes have shifted.
To avoid getting caught out, you need to make sure that all of your content is up-to-date, useful and relevant. So, this year, promise yourself that you’ll carry out an audit of all your online content.
Way back in 2009, we wrote a series of resolutions for auditing business websites, and the advice is still pretty relevant (we know this thanks to our fantastic auditing system). Take a look to discover how you can improve your site today.
2) Change things up a bit
January is a big time for transformation – weight-loss, job-changes and haircuts – people want a new look or a fresh start, so why can’t your business follow suit?
Change your online style by adjusting your colour palette, how you present images and even the tone of your social media posts.
Everything should still be recognisable as your brand, but a few tweaks will really freshen things up for your visitors…
3) Focus more on data
Data is key for any digital marketing strategy in 2019; it can help you decide what action to take for the coming year.
Analyse who comes to your site, where from and how they interact with different pages. If they drop off on your ‘About Us’ page, try making a change or two. If they click-through or go straight to your enquiry page after viewing your services, try focusing on that page to really give it a boost.
Data should be a key part of your content audit, so make sure you’ve got the right software in place before you start making any changes.
4) Look at engagement as well as creation
Creating lots of content is great, but that doesn’t matter if no one is engaging with it. You need to find content that resonates with your audience and sparks a conversation or enquiry.
Look back at your social media analytics to see which type of posts racked up the highest rate of engagement (clicks, likes, comments, shares etc.). Then, try to replicate their success throughout the year to help build relationships with your online following/customers.
If you think you might need some help sticking to these digital marketing resolutions, talk to our expert team today.