4 awesome (but overlooked) sources for new social media content

Laptop representing owned media, earned media and paid mediaRegularly posting new social media content is a great way for small business owners to promote their products or services.

But, once you’ve showcased your shiny new offering and commented on the day’s events, it’s all too easy to run out of ideas. That needn’t be the case, however.

There are all sorts of places you can source new social media content that you’ve probably never even thought of, and we’ll introduce you to some of the best options today.

Overlooked sources for new social media content

Here are four places where you can find ideas for fresh content to fill your social media feeds:

1) Benchmarking surveys

Sourcing content from benchmarking surveys gives you stacks of info and shows you’re in tune with your industry.

Most industries have their own thought leaders. In digital marketing, we turn to the likes of the Content Marketing Institute, Nielsen and Google, who each produce a variety of weighty studies containing hundreds of stats each year. Also, don’t discount interesting research conducted by smaller bodies.

You could post individual statistics (most studies will give you enough of these to last for months), or provide your own take on the headline insights provided.

2) Short surveys/polls

Short surveys and polls give you two rolls of the dice when it comes to social media promotion.

Think of a topic that’s broad, current and relevant to your industry. You can then create a short Twitter/Facebook poll, and generate a buzz by publishing it across your social media accounts.

Give it a few days, or even a week, then simply check out your percentages. You could post these results directly, draw a headline conclusion, or create a blog and share this through the same channels.

3) Forums

What’s discussed in forums isn’t always weighty, or accurate! But these spaces are great for checking the pulse of an industry, and discovering what people are chatting about.

Search for forums containing professionals from your industry. You can use larger sites like LinkedIn, or simply google your industry/a specific topic to find more niche examples.

Use these for inspiration rather than information. Look at what questions/points are generating the most interest, post them via your social media channels and start a conversation!

4) Company data

You’re already sitting on a veritable wealth of data you could use for social media marketing. It’s just a question of how to leverage it.

Think about how you could juggle your sales data and other figures to create interesting insights that will resonate with your target audience.

Spotify absolutely nailed this approach a few years back, coming up with an entire social media and poster campaign containing slogans such as:

  • “Eat vegan brisket with the person who made a playlist called ‘Leftist Elitist Snowflake BBQ'”
  • “Be as loving as the person who put 48 Ed Sheeran songs on their ‘I Love Gingers’ playlist”
  • “Take a page from the 3,445 people who streamed the ‘Boozy Brunch’ playlist on a Wednesday this year”

Over the period in which this campaign was running, Spotify enjoyed a 40% growth in revenues. What’s not to love?

There are stacks of other potential sources for new social media content that we’ll keep introducing you to. But, with these options in your back pocket, your social media feeds should stay brimming for some time.

Get the expert advice you need to optimise your social media marketing; join us at our next ‘Embrace The Space’ social media training workshop.