Successful email marketing is a combination of art and science. It is also notoriously hard to tread the fine line between helpful marketing messaging and spam – get the combination wrong, and you instantly lose potential customers.
Here are 3 simple tips to get your email working for you.
1. Use design to communicate professionalism
Image is everything when you have just a few seconds to sell your brand. If your artwork looks less than perfect, readers will assume your products and services are too.
Don’t skimp on design costs when building marketing emails because it is a false economy.
2. Build social media into your messages
Social media offers additional channels through which to engage your customers. Always ensure that your email templates have a one click link that allows readers to email a response or contact you via their favourite social media channel (Facebook, Twitter, Google+ etc).
If you haven’t already done so, you should also be looking at leveraging social media marketing for building new customer relationships and increasing sales.
3. Stop selling all the time
People quickly get annoyed if all you ever do is try and sell them stuff. Try mixing up your regular emails by offering useful information or basic industry advice as well as details of your latest offer. In this way you can encourage people to keep reading your messages into the future.
For the best results, you will need to experiment with your emails, continually testing to see what does and does not work. Good luck!