3 benefits of online business events

Events are a key part of a successful business model and marketing strategy. They showcase your company’s services, as well as demonstrate your expertise and ethos. With the pandemic putting a stop to in-person events, many businesses became adept at running them online. Virtual events still require careful planning but, when well-prepared, can often be more effective than their in-person equivalents. This blog lists three benefits of online business events and the services we provide to help curate and deliver them.

1. Versatility

It’s possible to host any genre of event virtually. Thanks to the Internet, you have a wealth of options when it comes to delivery. With online business events, you aren’t restricted by the capacity of a building or the availability of event equipment, for example. In the absence of venue hire fees, you can also make savings that can be deployed elsewhere, such as on essential event promotion

Your event can be as complex or as simple as you like. With plenty of event management platforms and tools available, from simple (free) tools like Zoom to advanced professional systems like EventMobi, you’re bound to find one that suits your needs. You can even add interactive aspects to your online events to enhance them. For instance, integrating break-out rooms to discuss topics in smaller groups. Livestreaming and webinars can also elevate traditional ‘stand-and-deliver’ public speaking events into something more multi-faceted.

Our event management service can help digitally enhance your event. For example, our Live Video Streaming capabilities help you deliver professional video content to your customers. We can assist you in sourcing speakers, designing bespoke event presentations, or even just help with the event hosting and Zoom admin duties!

2. Increased reach

Online events have an inherently higher level of accessibility. With physical location taken out of the equation, these events are open to thousands of people around the world. 

People with mobility disabilities also find it easier to attend online business events. Many potential attendees find themselves excluded from in-person events due to buildings lacking adequate accessibility features. In fact, 89% of people with disabilities surveyed by Fable said that online events were more accessible.

3. Higher engagement

With virtual events, your audience can engage with you as a host at the touch of a button. You can add polls, quizzes, or even games to your event content to keep your audience engaged and gain their feedback. (Mentimeter is a particular favourite tool of our team to help engage a live webinar audience). As participants will already be using their devices to access the event, they’ll also be more inclined to connect with you and fellow attendees on platforms like LinkedIn and Twitter. So, encourage engagement via these social channels too.

4. Social walls

Tools such as social walls are great for driving engagement. Social walls (like the affordable solution from Everwall) collect content from across your social platforms and display it visually in real-time to an audience of any size. You can even embed them into your website and customise the feed to suit your brand voice and message! 

Through the use of such tools, your sites stay updated with attractive content of your choice related to the event topic. This gives you an open avenue of communication with customers, who can comment, like, and share your content. They also encourage higher audience participation through user-generated content (UGC). If this appeals to your business, we can help you set up a social wall of your own as part of our event management service (they’re great for real-world events too!).

We hope this blog has shed some light on the many benefits of online business events. If you’d like to venture into the world of online event hosting but aren’t sure where to start, get in touch with us today!

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