The NSDesign SEO Programme is designed to maximise your site's effectiveness in the Search Engines (primarily Google). A 4-phase process, it includes:
1) Keyword Research and Competitor Analysis
Optimising your site for the right keywords and phrases is the foundation of SEO. Keywords are what people enter into Google when looking for relevant websites, and often such terms are NOT what you (as the site owner) might think they are. It's vital therefore to ensure you do not simply 'jump in' with generic keywords ('cars', 'holidays' etc) and focus more on relevant, audience-specific keywords and phrases that will be searched for, and are also directly related to your site's content. This phase of the SEO programme will result in a definitive keyword/phrase list that will be used to fully optimise both your site and Google Adwords campaign should you choose to run one.
2) On-Page Technical Optimisation
On-Page Optimisation of the website itself, including the underlying structure and code, as well as the content (text, images etc) used on the site. Our 20 point 'check list' approach ensures your site meets best-practice guidelines to ensure maximum on-page optimisation. This includes optimisation of Page Titles, Spider-tests (can a search engine crawl the site and is there any broken links), Header tags, Alt-tags for images, Basic content copywriting (ensuring good keyword weighting), and much more.
3) On-Page Content Copywriting
Our professional SEO Copywriting service to ensure not only the accuracy of your grammar, spelling and punctuation, but to maximise your sites effectiveness in the Search Engines.
An optional 'upgrade' to phase 2 of the programme, we modify your existing text, and create optimised, persuasive sales copy for your website that will attract visitors to your site through the search engines, and sell to them effectively once they arrive. After all, keyword-stuffed text is no good if you alienate your visitors once they arrive at your site. Likewise, beautifully scripted sales text is useless if no-one sees it. Good SEO copywriting means that the search engines will see your key words and phrases, and your visitors will see well-written sales copy that makes them want to buy your product or service.
4) In-Bound Link Building Campaign
The more (quality) in-bound links you have to your website (ie: other websites linking to you), the higher Google will 'rank' your own site. Especially if these external websites are already featured highly in Google. Directory submission is a major part of building one-way inbound links to your website, and is one of the best well-known internet marketing strategies to start promoting a new site. Having your site listed in directories helps to increase your targeted traffic, as well as boosts your search engine rankings. We submit your site to over 400 directory-based sites (many with Google PageRank 4 and above), and further improve the SEO by ensuring they use your keywords and phrases in the actual link text itself.
The above 4 phases are preceeded by a website bench marking exercise confirming the current position with regard effectiveness in Search Engines and visitor traffic etc. This allows us to evaluate the effectiveness of the SEO work undertaken.