Browser Media’s research revealed that 51% of all people now sacrifice ‘real life’ activities for social media, and that figure rises to a staggering 68% for users in the 18-24 age bracket.
Women are more likely to make these sacrifices – 73% of them use social networking sites and spend around 60 minutes a day on them, compared with 62% of men, who spend approximately 48 minutes a day browsing through social updates. The biggest users of social media in the UK are said to be young, female users from Sheffield, who dedicate around 72 minutes a day to these sites, but users across the country are catching up quickly.
Whilst it may seem like something of a shame that consumers are spending less time completing more social daily tasks, such as cooking, exercising, and spending time with their partners, it could actually be good news from a business perspective. The fact that users are investing more in social media and taking more time to interact gives you a much wider possibility of connecting with them and getting their attention. Make the most of your consumers increased online presence by posting frequent daily updates tailored to their interests – you might be surprised at the response you get!