Once you’ve created your website, you want to make sure as many people as possible can see it. There are several technical steps you can take to ensure your website is attracting the attention it deserves.

Make sure it’s browser compatible: Check your website in as many browsers as possible. Every browser has different ways of reading things which means that something which shows perfectly in Internet Explorer may not display properly in Firefox. Making sure your website design can be seen across the widest variety of browsers will ultimately gain you more visitors.

Set up a test server: You should never edit a website live, or throw something up online which hasn’t been tested. Once your website goes live, everything can be seen online, including any mistakes in the draft. A mistake-free site is one of the easiest ways to impress customers, attract search engine attention and gain rankings.

Back up your site: You never know when your site will be the victim of a server outage, or a hacker. Both occasions can, in their most extreme circumstances, result in the need to re-establish the site. It’s rare that this happens, but if it does, back-up is essential to get the site online again quickly, to minimise disruption and avoid missing out on lost business.

Be wary of Flash: Although Flash is popular now, it’s never a good idea to base your entire site design on its usage as it does cut out a proportion of visitors. A substantial number of people don’t have Flash – and they won’t download it just to access your site!

If you’re looking for help with accessible website design, contact NS Design for a free no-obligation consultation.

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With time being one of the business world’s most precious commodities, it is important that websites load quickly and completely – or you risk losing the prospective customer. As search engines like Google continue to develop their ranking algorithms, evidence is emerging that loading time is now included in their scoring systems. Consequently, how fast your site loads will have an impact on your site’s position in the search results.

The easiest and quickest way to reduce your loading time is to limit the number of web elements on each page. Elements include items such as scripts, images and any Flash components. Each element requires an http marker within the page’s code, creating http requests to the server for each component. The more elements you have, the more requests and the slower the page will load.

Ask yourself – for every piece of your webpage – what value does it add to my site, to my SEO and to my customers? If the answer is low or none, then cut it.

This doesn’t mean images should be avoided completely, but if they are essential, make sure they are optimised. Images should not be written into your code as they stand, but should be saved as suitable for web, with a screen-only resolution of 72 dpi and in GIF or PNG format. It also makes sense to resize the images so they reflect the size on screen.

For more information and advice on how to optimise your website design for the search engines, and ensure it loads in the shortest possible time, contact NSDesign for a free no-obligation consultation.

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Websites are a competitive industry and the temptation to throw as many bells and whistles into your design as possible can be high. When well placed and used in moderation, flashy graphics and video insets can add both colour and interest to your site; however, over-using them can distract users from the key messages of your site and create a slower-loading, less accessible page.

The same mantra applies across all aspects of your design, from colour schemes to text. Content is the absolute king of your webpage and needs to be kept as simple as possible, remaining jargon-free and concise to ensure your visitors read what you want them to.

With colours, pick a two or three colour scheme and stick to it. Over-egging the palette of your website can result in a messy and unreadable design which makes visitors want to click off quickly. Excessive colour schemes can confuse and disorientate viewers, making navigation of the site harder and ultimately costing you sales.

Navigation is one of the most vital areas in which to stay simple. The norm for navigation bars is either at the top or the left of the site, with pages easily identified through their home titles. Don’t be afraid to use ‘standard text’ for these links. People searching websites are used to looking for FAQs, so you’re more likely to get a hit than if you headed it ‘Things people often ask us’ or even ‘Popular Questions’. It can also help to repeat your navigation bar at the bottom to save people scrolling up and down.

Even though technology is improving all the time, simplicity is still the number one aim for all websites. So don’t be afraid to rein in your design a little.

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In a previous blog, we wrote about the most common web design mistakes.  Here, we’re going to talk you through building and designing your own website. Even if you are a complete novice, once you have read both blogs you should have a clear idea on the do’s and don’ts of web design.

If you are designing your own website using a programme such as Dreamweaver or our own NS Builder you there will be many points that you have to take into consideration. You want the design to stand out, but at the same time clear, concise and easy to manage. The most important fact to remember is what you are trying to achieve. If you are selling products, make sure the shop and pay facilities are straightforward while if you are an information portal, make sure your site is easy to navigate.

If you are new to web design but are looking to create your own site, your web design programme should be very simple to use. You need to be able to update your website regularly, efficiently and trouble-free. Having a helpdesk available to you should you need it will be very important; especially in the early stages.

One of the most important points to remember is that your website needs to be accessible to everyone. Again, this is something we can help you with should you need it.

Finally, it’s important to remember that you don’t need to be an expert designer to create a good, basic website. Look at it constructively, get friends and family to test it with feedback and don’t be afraid to change things if they’re not working. If you are having problems reading a certain font, then it is not right. If your friends/family can’t find the links or pages they’re looking for then it is too difficult to navigate. Once you are happy with the overall look, content and navigation you will be ready to go live.  However, this will not be the end, you will have to closely monitor it and update it when necessary.

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Creating a successful website is not as easy as you may think. However by avoiding these common web design mistakes, you will have a much better chance of producing a lucrative site that works for you.

1.    Hard to navigate
Remember that visitors could land on any page of your site. Make sure you have a clear navigation menu to enable people to locate the information they’re looking for.

2.    Generic title tags
If you look to the blue bar at the very top of your browser when viewing a website, what do you see there? A keyword-rich summary of what the page is about or ‘Company X – Home’? No prizes for guessing that it’s the first one you should be aiming for.

3.    Illogical use of links
Links within a webpage take the visitor to another page within your site or to another site altogether. They should be easy to understand and navigate. If you are designing your own website, you will be aware of the importance and simplicity of hyperlinks. If however you want to get your website built and maintained for you, we can help you. (Note: A prime example of a simple hyperlink).

4.    Unreadable font
This may seem very obvious to you, but a very common mistake is to use font which is hard to read – usually because it’s too small. You need to make sure that you use a colour which is not lost within your website and a font which is clear and large enough for people of all ages to read.

5.    Adding too much to your site
While it’s tempting to add as much information as possible, avoid it!  Too much information will make your site look cluttered and confusing and lose people’s interest immediately.

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Looks pretty: check.

Easy to navigate: check.

Displays full contact details: check.

There’s one point that’s often missing from many business’s web design checklists, and that’s accessibility. By law, all publicly accessed websites must comply with Web Accessibility Initiative (WAI) guidelines, specifically Section 19 which makes it unlawful for a provider of services to discriminate against a disabled person. Websites fall under this law, as they constitute a service, and they must be accessible to visually impaired people who use software to view websites.

Not only is accessibility a legal requirement – and the right thing to do morally – it’s also an important part of SEO. Search engine robots operate in the same way as the software that a visually impaired person would use.

Many websites overlook the WAI guidelines and do not prioritise accessibility, but there are actually a lot of benefits to designing a website to meet accessibility standards. Search engines will look more favourably on your site, as mentioned, and you will probably find it loads more quickly too. By making sure your website is designed in such a way that disabled people can use it, you will be expanding your audience reach and this is likely to result in increased sales.

Accessible: check.

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Every web design agency in the country, including ours, has at some point received a response to a proposal along the lines of: “Thanks, but my cousin’s got a mate who can do it for £50”.

It would be easy to rail against clients who can’t tell the difference between a professional design agency and the mate of the client’s cousin who’s offered to design a website for £50 – but easy is overrated! I think that ultimately it’s up to us as web designers to accept that if we want to win the business, we have to take responsibility for educating the client.

First of all, web designers have got to speak the language of business: terms like ‘ROI’, ‘brand awareness’, and ‘higher productivity’ need to appear in design proposals, because business decision makers tend to use the language of objectives. By contrast, many web designers use the language of attributes, such as ‘user friendly’, ‘clean design’, and ‘engaging’. If clients are to recognise the true value of professional web design, then the designer needs to translate attributes into objectives and demonstrate how they will deliver a return on the client’s investment.

The second key component of a winning design proposal is to spell out the process step-by-step (like on our 50 point checklist…). Web design can seem like a mysterious art to many people – in fact, to most people besides other web designers! – so it can really help to show the client where their money is being spent. Most business decision makers who want a professional result will easily understand that £50 won’t buy them a thought-out design process that covers: concept, consultation, research, wireframes, design, build, testing and launch.

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They are like buses…  you wait for ever for some decent “geek” events to come to your hometown, and then 2 arrive at once… 

So, if you’re into your web design, twitter, technology, etc.. and live in the Glasgow area, then I’d strongly suggest the following 2 events coming up in the very near future.

Glasgow Twestival

Held at the Living Room on St Vincent Street, the Glasgow leg of the popular Twitter Festival (or Twestival – sorry..  but I don’t make us these terms!) looks to be a good one!  Hosted by our good friend and Radio Clyde DJ Colin Kelly, the night will involve a mix of fun, networking, tweeting, live music, charity raffle and auction. 

It’s all for a good cause, with a nominated charity (voted for by the “tweegies” themselves) benefiting from the entry fee (just £10 – although some early bird tickets still available) as well as all funds made on the night.  Get along and say hi… and make sure you also add us to twitter – www.twitter.com/nsdesign in the meantime!

More at: http://glasgow.twestival.com/

Future of Web Design – Glasgow

Run by Ryan Carson (he’ll be the American in the hat) and the carsonified team, the popular FOWD event comes to Glasgow (a welcome first!) for a days worth of hard-core web design seminars, featuring the likes of Drew McLellan and (NSDesign client) Patrick Lauke.

Held on the 14th September at the Glasgow Film Theatre on Rose Street, it’s a must for anyone involved in the web design industry with tickets still available at £67.85.  A few of the NSDesign team will be there, so make sure you say hello… 

More at: http://events.carsonified.com/fowd/2009/tour

Lets hope this is a sign of things to come, and we see more big name events for this industry in Scotland soon. 

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Published in .net magazine, issue 187, April 2009

Deciding to work for free for one day only in December 2008 proved to be one of the most controversial decisions we had taken at NSDesign for a long time!

In one fell swoop we managed to upset the Design Business Association (DBA), were the subject of a two week forum thread in Design Week, and gained several column inches in the process.

We were accused by the DBA of de-valuing the work we do on a daily basis in the e-commerce, digital and design field. Was it genuine concern for our industry or complete over-reaction? I know which side of the fence I am standing on, and from the majority of online comments from others in this game, it appears I’m not alone.

I think that rather than taking away from the work we do, we actually opened up our service to a much wider audience who now realise a lot more the true value of our work and what it can add to businesses.

We did not intentionally set out to upset anyone or diminish the service that our industry provides. Nor did we intend it to be seen as a sinister or cynical stunt or ploy. It was simply a light-hearted idea, aimed at helping other SME’s and raising our own profile.

The idea (first suggested by our Head Developer Martin Sarsini) was to spread a little festive cheer helping out companies who were maybe struggling with the credit crunch or who were just looking for some advice on how to improve their web offerings.

The debate which raged in the weeks after the announcement initially took us by surprise, however I stand by the decision and am happy to announce that in just one day we helped out over 30 individuals and organisations (a few of which were existing clients) and had a seriously good time doing so.  

In this industry a lot of the work we get depends on pitching to potential new clients and showing them what can be achieved. If you look at what we did on the 19th December you could say it was simply a day of showcasing our work to prospective customers – no different to what we do an a regular basis, albeit highly focused into one day of this and nothing else!

The actual range of work carried out was pretty varied, with us doing everything from adding some festive sparkle (custom graphics and backgrounds of a Christmas nature) to a handful of websites, to general “spam advice” and consultancy on bulk-emailing and ensuring legal compliance with regard email communications.

In addition we conducted a number of site reviews, providing recommendations on improving design, usability and SEO, designed new logo concepts for a mobile-disco operator and online video production company, and setup a blog for a Cricket Club!
 
We also helped out several more companies with their various queries and not once did any of our team feel we were selling ourselves, the company, or the industry short. What we did feel was that we were opening up many new potential business opportunities for ourselves.

We may not benefit from any immediate “paid work” as a result of the efforts we went to, but those companies we helped out will certainly have us at the forefront of their minds when they do need the services we provide.

In this current economic climate small companies like ourselves need to be more flexible and creative and stand out from the crowd more than ever before, and I for one will do everything within my power to ensure that NSDesign continues to be the success it has been in the last few years.

2009 sees a decade in business for us and we are aiming to build on the strong foundations we have developed over the last ten years which culminated in us winning the “Outstanding Performing Business with less than 25 Full time Employees” – ROCCO Business Award.

There are many challenges for us (and indeed all design companies) in the year to come but no matter how tough a year it is, when Christmas is approaching next year, I would not hesitate to offer another “work for free” day – and unlike the DBA, do not expect our industry will crumble as a result!!
 

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Last week I had the pleasure of giving a guest lecture to some students from the School of Computing and Creative Technologies (CCT) at the University of Abertay in Dundee.

The focus of the talk was on the highs and lows of setting up and running your own business, drawing on experiences and “lessons learned” since founding NSDesign over 10 years ago.

All in all – a really good afternoon, for me, and also (from the great feedback) for the students also..  always inspiring to see them asking some good questions, many of them tied to the current economic issues we’re all facing today.  And of course – always nice when a few of them ask for jobs!

So thanks to everyone who attended, and for the many that have since follwed me on twitter.

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