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Posts Tagged ‘Stanford University’

Poorly designed mobile sites are draining smartphone batteries

Wednesday, May 23rd, 2012

Empty Smartphone BatteryResearch by a team at Stanford University has evaluated leading websites and their energy consumption, and found that poorly designed websites drain smartphone battery much more dramatically than their well-designed counterparts.

The report stated: “Despite the growing popularity of mobile web browsing, the energy consumed by a phone browser while surfing the web is poorly understood. We hope this paper demonstrates the importance of building a mobile site optimised for mobile devices. Sites who do not end up draining the battery of visiting phones.”

The document goes on to suggest that web pages which are not properly designed or structured for mobile browsing will lose traffic, as consumers become more and more aware of the issue. This concern is not limited to small businesses with fewer resources – the study found that even global sites like Wikipedia could be analysed and tweaked to reduce energy consumption by up to 30%.

The data does not mean web designers need to make drastic changes – even alterations like using .jpeg image formats rather than .gif or .png can make a huge difference. However, it may be worthwhile for smaller businesses, or business with lesser knowledge of optimising web pages for mobile browsers,  to consult with web design experts, and ensure that their site is both user and energy friendly.

Silicon Valley Diary – Part 1

Friday, May 27th, 2011

Google Sign Mtn ViewHey everyone, it’s Thea here again reporting to you live from the valley of silicon.

Well, I’ve been here a week already and it’s been a non-stop trip so far. I’ll reckon I’ll need a holiday to recover from my holiday.

I’ll be honest with you, trips to California always sound much more glamorous than they actually are, for me it’s just going home. But home to a place where every other corner practically has a tech company on it and every daily car ride is, invariably, past at least one of the big names we’re all familiar with now, be it Yahoo, Apple, Cisco, Google, IBM etc.

Something in that still remains cool to my inner geek. It’s a little inspiring in some way to be surrounded by these global companies. It’s like the valley is steeped in an entrepreneurial spirit that isn’t quite the same anywhere else I’ve ever been.

Scotland, of course, has had its amazing contributions in terms of inventions (television; telephones; penicillin; antiseptics,…hello), but, arguably, not particularly in its global start ups.

Nope nowhere else on earth is quite like the valley.


My first weekend was spent in Santa Cruz at an intensive writing conference – discussing various project ideas with other would-be writers. Additionally, we heard experiences of authors, editors, agents and marketing experts.

Much time was spent going over the new paths for publishing (mainstream press, self publishing, different types of ebooks, etc), as well as the various opportunities used to promote works through different social media channels.

Did you know there are 1000 books a day published by mainstream publishers? Or that 47,000 novels were published in America last year? Or that on Amazon: Kindle books are outselling all print books?

Well, I sure didn’t…

Over all I have to say that writing conference was an experience that managed to be both inspirational and deflating in equal measure.


The past two days were spent at Stanford University attending a conference: the Eighth Innovation Journalism – how innovation is affecting the business of journalism – from mobile publishing to collective intelligence.

At NSDesign we’re lovers of technology, trends, and of course social media so this conference, too, was right up my street.

There were students, technologists, journalists, and entrepreneurs from all four corners of the globe discussing the many ways we’re all connecting and changing history through stories. Not a new subject – it’s one we covered recently here on our blog and how journalists are using social media for news gathering.

Never has this all been more apparent than in the major global stories over the past year – from the Iceland Ash Cloud, to Japan’s earthquake and Tsunami, to protests in Egypt, to the floods and tornadoes across America.

These incredible events, coupled with today’s mobile technology (smart phones, handheld video cameras etc), mean that any one of us has an opportunity become a citizen journalist if we’re in the right (or wrong) place at the time of the event.

The whole landscape of news, publishing, and indeed interaction is changing and what can feel like break-neck speeds. It’s certainly been a thought-provoking and interesting time to be alive, has it not?

In part two of my Silicon Valley Diary, I’ll be sharing some of the latest hot sites and exciting apps that people have been talking about here in the valley.

Check back Monday for that, OK?

So until then, I’m Thea, saying “See Ya!” :)