A new study, ‘The Impact of Social Media on Sales Quota and Corporate Revenue’, has shown that 72.5% of marketers who use social media sites frequently outsell their competitors. More than 40% of participants said that they’d closed between two and five deals thanks to their social media campaigns, and 10% confirmed that “it directly contributes to my closes”. Social media users also exceeded their quota by 10% more than their offline counterparts – clearly exemplifying the difference that social media marketing can make when it comes to sales.
The research also looked at the success rates of different platforms. The top social selling sites were shown to be, from first to last:
6. Other (Pinterest, Vine, Instagram, etc.)
Fortunately, although it may seem overwhelming to manage multiple sites simultaneously, 50.1% of sales people said that they spent less than 10% of their selling time managing social media – which implies a pretty good return on investment when you consider the rise in their sales figures. Ultimately, Keenan’s research shows that businesses of all sizes can benefit from social media – and those who aren’t already using it are missing out.
NS Design offers a range of social media masterclasses designed to help you seize social media opportunities – find out more here.