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Posts Tagged ‘small business’

Social network considerations now part of SMEs’ graduate recruitment process

Friday, September 23rd, 2011

Nearly 70% of SME decision-makers say that a graduate’s experience in social networks and tools is important to them when considering them for hire.

According to a new survey from OnePoll and sales software company Salesforce, 76% of graduates are also attracted to employers who actively use social networks and tools.

The survey aimed to find out the importance of social networks during the recruitment process.

It also looked into stats regarding the use of social networks by SMEs – and showed that nearly half (47%) of those surveyed use social networks and tools to engage customers and prospects.

Meanwhile, nearly 70% of respondents say that social networks and tools are important to the future of their business. This figure rose to 86% amongst decision-makers aged 18 to 24.

SMEs are also more liberal regarding the use of social networks in the office. Only 15% of SMEs ban all use of social networks whilst 37% have no restrictions in place at all. This could work in those SMEs’ favour, as 40% of graduates surveyed said that they would be deterred from working for a business that had banned Facebook and Twitter.

Nearly 30% of managers in SMEs look to new graduates to teach them about how best to use social networking sites to grow their business.

Tim Barker of Salesforce.com said: “To attract and retain tomorrow’s talent, SMEs need to understand social networks and tools and use them to engage with customers, prospects, employees and in the recruitment process.”

Social Media ROI stats

In a more modest research project (in partnership with Glasgow Caledonian University), we’ve actually been doing our own SME survey, looking at SME Return On Investment (ROI) by using Social Media. The first outputs can be found in the links below:

Prezi : Social Media ROI Survey – as presented at the Turing Festival in Edinburgh, and Social Media Week Glasgow.

Return on Investment: What Literature Exists on the Use of Social Media and ROI? – an annotated bibliography of academic journal articles, professional publications, authoritative blogs and other resources that address social media and return on investment (ROI).