The SEO industry is one that is constantly evolving – thanks, mostly, to Google’s sporadic algorithm updates – but despite its changes, in both practice and reputation, it’s still an essential part of any digital strategy. Research shows that the first result in Google will receive 36.4% of all the clicks, so if you reach the number one spot, you will capture over a third of the potential audience automatically.
However, reaching that coveted position is not always an easy task. The days of excessive backlinks and keyword stuffing are long gone, and have been replaced by a requirement for genuinely helpful, high quality content. Most companies are already using blogging, email marketing, social media, and many other text and image based mediums to provide this – but what many do not realise is that video can help with SEO too.
YouTube is now the second biggest search engine in the world; it has more than 1 billion unique users each month and in 2011, had around 140 views for every person on earth. Google has even started including ‘rich snippets’ – information about videos that are available on particular pages – in their organic search results – and embedding video into your company homepage is therefore, unsurprisingly, a great idea for SEO. In fact, used properly, video can increase your chances of achieving a front-page Google result by a staggering 53x.
If your business is looking for SEO assistance and hasn’t yet considered video, now is a very good time to start!