Since our announcement yesterday about our new “Go Green” initiative, we’ve received loads of feedback - mostly positive, but some negative. 

Nagative  - like the Blog post at Techworld.com which suggests that we’re using the initiative as a marketing exercise, with no real interest in improving the state of the environment, and that planting trees is pretty much a waste of time.

They failed to mention that in addition to this latest initiative, we’re also one of the few web design/hosting firms to voluntary offset our entire carbon footprint through the purchase of Kyoto-compliant carbon offsets - the only type of credits that meet the UK government’s offsetting code of practice.   Or that we host on carbon-neutral servers, or that we enforce a strict recycling policy in the office, or that we all use public transport or car-share…  (there’s even a vegetarian in the team but let’s stop there)..

Of course, on a serious note, planting trees won’t solve global warming, but it’s a start, and something everyone can do.  Trees promote biodiversity, create habitats and improve the environment for people.  Visit the Tree Appeal website for more on the benefits.
 

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