There’s been so much talk lately about the “credit crunch” that I almost feel obliged to write something on this subject to brighten the mood.

While it’s clear that there IS definately a slow-down in the web industry as a whole, it’s certainly not as dramatic as the effects on other sectors (god help the housebuilders and estate agents).  In general, we’re seeing the same voume of potential new clients and opportunities, but what’s clear is that they have less money to spend.

I would even argue that the current financial situation means there are MORE potential clients, as more businesses ditch the office and move entirely online to reduce costs, or start up new web shops to bolster low retail sales..

That said, businesses in the web design and development industry needs to remain cautious and ensure a long term strategy that will see them get through, and even strive in these tough times.  A strong focus on customer service, and value added services will ensure that clients identify with you rather than a competitor, together with solid processes and methods that do allow you to remain competative (though never cheap!) allowing you to agree any reduced budget.

Have a look at a good article –  Surving the Credit Crunch aimed specifically at the design industry, as well as some good tips to reduce business costs.  Remember that it’s not all doom and gloom!!