A new infographic from digital company 34SP has revealed some interesting statistics about the state of desktop computing in light of the mobile revolution – and makes some striking predictions for the future of mobile and desktop search.
In the past two years, the infographic tells us, mobile search has grown by an incredible 500%. Global mobile data traffic in 2011 was 8 times greater than in 2010, and average smartphone use almost tripled in 2011 alone. Ultimately, 34SP predicts that mobile internet usage will overtake desktop internet usage as soon as 2015, with overall mobile data traffic expected to grow to 10.8 exabytes per month by 2016.
The infographic also indicates that social media has played a significant role in the expansion of mobile internet – 48% of people use their mobile device for social networking, and in 2011 Twitter CEO Dick Costolo revealed that approximately 40% of all tweets were sent out from mobile devices. M-commerce is also booming, with 29% of consumers using their smartphones for shopping, and 12% of tablet owners using their devices to shop every single day.
In light of these statistics, it seems essential for businesses to begin (or maintain) an emphasis on mobile and social based offerings for their consumers. Will you be updating your mobile web strategy after reading 34SP’s report?