Google’s web browser Chrome has gained its highest ever figures for global browser usage, according to internet measurements company Net Applications.
The figures – applicable from December 2010 to January 2011 – show that Chrome made a 7.2% gain, reaching a 10.7% total market share. Chrome’s current height of a 10.7% is more than double its 5.22% total market share in January 2009, and the browser is the only one that is consistently making increased, market gains.
Google’s selling of Chrome has been extensive, with many opportunities for the search giant to advertise given its internet dominance. But away from the virtual domain, it has even been rumoured that there will be an advert for Chrome within the next Super Bowl. The company has also run extensive promotions at major shopping centres, such as Westfield in London.
Chrome’s fast upgrade cycle – the browser started 2010 with its 3.0 version, but finished the year with version 10.0 – could also explain its market growth.
Internet Explorer’s (IE) global browser market share is down overall by 1.9% in the last month, despite the increase in demand for its latest browser IE8. However, the defection of users from IE6 and IE7 – both falling by 1.63% and 0.47% respectively – is likely to have boosted Chrome’s all-time high figures.