A new report from InMobi has revealed the power of the multiscreen. Here are three key consumer behaviours on the rise, and what they mean for your business…
1. Mobile devices
Mobile now ranks first in media consumption amongst mobile web users. Users spend an average of 108 minutes consuming media on their mobiles, compared with 93 minutes on their laptops and 37 minutes on their tablets.
The prevalence in mobile consumption highlights the need for an optimised mobile website for your business. If users are now consuming more information through their smartphones than any other device, you need to ensure that your information is readily available on these platforms.
2. Multi-screen activity
62% of mobile web users now indulge in multi-screening activities whilst watching TV – and 48% of these respondents will be plugged into their social media.
If your customers are browsing social sites in their spare time, you need to make sure your brand is there. Engage with them on social platforms and keep your company name fresh in their minds.
3. Acceptance of mobile advertising
When asked about mobile ads, 59% of InMobi’s participants said that they were very to moderately comfortable with their presence and found them useful.
Consumer acceptance of mobile ads is great news for business! Whether you opt for paid ads or free marketing via platforms like social media, ensuring that your business has a strong mobile presence is essential for 2013 and beyond.