The new Econsultancy/Adestra Email Marketing Census has revealed that more than half of UK businesses attribute as many as 10% of their sales to their email marketing campaigns. Even more impressively, 18% said that email accounted for more than 30% of sales – showing that although email is an older digital marketing method than its contemporary cousins such as social media, it still plays a significant role for many businesses when it comes to sales.
Mike Brownlow, the Email Marketing Report publisher, explained, “Email’s true role in generating sales is often underestimated, because many responses don’t involve a click (or even an open). Ignoring the positive impact of branding/awareness for the moment, we know that marketing emails can trigger, for example, a relevant Google search, a type-in visit to the sender’s website or a visit to the sender’s offline store.”
If your company isn’t yet harnessing the power of email marketing, now would be a good time to start! It’s significantly cheaper to carry out than physical counterparts like direct marketing, and 66% of the marketers surveyed agreed that email marketing delivered an ‘excellent’ or ‘good’ return on investment. Just a simple message reminding your customers that you’re still there and have some great products and services to offer can have a serious impact – why not give it a try today?