As well as the social media and media relations training workshops I run with NSDesign, I also dabble in the world of voiceovers.
You might have heard me on some radio adverts over the years, but getting work in this field is actually quite tricky, particularly since it’s not my full time focus.
Recently, I set up a new Twitter profile, dedicated to my voiceover work.
The advantage of this is that I can link it, not to my main business website where I offer a range of services, but to a very specific page, which includes my voiceover showreel. The biography also screams ‘ I’m a Scottish voice artist!’, which the biography on my main Twitter channel simply couldn’t.
This means potential clients who see my Tweets ‘get me’ straight away and are one click away from my showreel. I’m confident once they hear my voice, they’ll book me for work.
I’m telling you this because I’ve just grabbed a really lucrative piece of work, thanks to this new strategy.
The client, who didn’t know me at all, simply needed a voice artist with a Scottish accent. He’s a Twitter user and started by looking at one of his existing voiceover contacts (who’s English) to see if she followed any Scots.
When he clicked the list of ‘Following’ he was presented with a list of user names, profile pictures and biographies,and mine leapt out because I’d carefully tailored it, so it would appeal to people just like him.
It might seem a strange way to get work. But to an increasing number of people like my new client, it’s second nature, costs nothing, and takes seconds.
Just think what it could do for you.