Video is becoming more and more important to customers in all industries. In fact, 46% of consumers say that they’d be more likely to seek out information about a product or service after seeing it in an online video – but producing video for your business comes with a host of challenges, and many SME’s feel that they lack the experience and budget necessary to add video to their marketing arsenals.
However, contrary to popular opinion, nowadays all you need to make a video is a decent smartphone and a dash of creativity. Here are some quick and simple ways to incorporate video into your social media marketing plan and get filming (without the Hollywood budget!).
1. Demo one of your products
This video is great for you and your customers – they’ll get all of the information they want about your product in one easy place, and it won’t cost you a penny to make. Sit yourself (or your most charismatic member of staff) in front of your camera and give a quick run-through of the product and its perks – it’s a quick and easy way to secure yourself a sale.
2. Introduce your team
Making videos of your team members is a fun, friendly way to introduce them to your client base – particularly when you’re in an industry where staff work directly with customers. Ask them a few simple questions about what they do and what they like to add an endearing, personalised feel to your page.
3. Film an event/exhibition/speech
The next time you’re at a conference or an event, whip out your smartphone and capture a few quick clips of some of the most interesting exhibits or engaging speeches of the day. You can post them on your YouTube channel and tweet them to the people involved – you’ll probably find they’ll be more than happy to share them and generate some social signals for you too!