A new survey from American mobile service provider AT&T has shown that more and more small businesses in the States are focusing their budget on their digital marketing efforts. The 2013 AT&T Small Business Technology Poll revealed that 66% of small businesses plan to either maintain or increase their online marketing spend for 2013, and 71% are “somewhat” or “very likely” to raise their budgets for mobile marketing too. Nearly a third of small businesses have “mobile-friendly” websites in order to engage with their customers.
Whilst these particular statistics are relevant to the US market, they match the trends that are occurring on this side of the pond as well. Earlier this year, Econsultancy’s Digital Marketing Outlook Report 2013 revealed that 55% of UK businesses expect to increase their digital marketing budgets this year – and 39% will be doing this at the expense of their other channels. A Constant Contact survey also showed that a quarter of UK SME’s are already using digital tools like social media marketing to enhance their customer experience.
The news that more and smaller to medium businesses are taking advantage of these methods is certainly promising for the budding entrepreneur. Digital marketing gives businesses of all sizes an equal footing and enables smaller businesses to remain competitive in the fast moving world of commerce today.