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3 key components for your digital marketing strategy

April 23rd, 2013 by Gary Ennis

iStock_000011796971XSmall (2)Digital marketing is such a broad term. It encompasses everything from your website to your wording, your social to your SEO, and with so many different buzzwords floating around it can be difficult to identify the key components that your business needs to be getting on board with. We’re filtered out the jargon and picked out 3 essential aspects of any digital marketing strategy – if you’re not already using them, now is the time to start!

Content

Content is king, so the experts say, and for good reason – it can boost your SEO and endear your customers to you simultaneously. Whether its blogs, articles, web copy or emails, if you provide intelligent, well written content that’s genuinely useful to your audience on a regular basis, you can expect a positive response from Google and your potential client base.

Social

Social media is content’s hip younger brother, and definitely something that your business should be involved with if it’s not already. The most crucial aspect when it comes to social media is not to leave your pages static. Talk with your audience and post little and often – you’ll be surprised at your rate of engagement as a result.

Mobile

In Q1 of 2013, PC sales declined by 14%. This isn’t because people aren’t browsing the web – it’s because they’re using their mobile devices to do it instead. To perform a digital marketing campaign effectively, your business website needs to be optimised for mobile – if it isn’t, you could be alienating a significant portion of your audience.

Is there another aspect of digital strategy that you want to know more about? Leave us a comment and let us know!

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