By now, most businesses have grasped the basics of Facebook, Twitter and Linkedin, but more and more experts are now stressing the importance not only of social media, but of visual social media content. If you want to use visual content for your business, but aren’t sure how to get going, this helpful guide to the most popular sites is a good place to start.
Pinterest is essentially a virtual pinboard – it allows users to ‘pin’ images to a designated board, usually themed around a particular lifestyle topic such as food and drink, fashion or health and fitness. Uploading images of your e-commerce catalogue is a useful move for beginner accounts – once they start to get ‘repinned’, you’ll increase your brand awareness and drive additional traffic to your site. You can link to your pinned items from your Facebook page, as this provides much-needed pictorial content.
Instagram is a photo sharing app for mobile users. You can either upload your images as they are, or add one of 17 different filters to add a fun vintage effect to your picture. Instagram is owned by Facebook, but your updates can be shared through your other sites too, making image sharing quicker and easier than ever.
A relative newcomer to the social media scene, Vine is another app based offering from the creators of Twitter which allows you to create 6 second video clips. This is a great option if you want to share an image or message that isn’t static – great examples from companies like Malibu are already online if you need inspiration!
All of these apps and sites are free to use, so it won’t cost you anything to create an account and have a go. Got a question? Leave us a comment or tweets us at @nsdesign and we’ll get back to you.