Every company wants more hits on their website, but getting those hits is not an easy task. Increasing your web traffic is an ongoing process, and there’s no quick fix or magic formula to draw visitors to your site.
However, there are things you can do to encourage clients, searchers or followers to visit your page. The combination of our three top tips will give you a good chance of increasing your web traffic – give them a try and see if they work for you.
1. Work on your SEO strategy
Good search engine optimization (SEO) involves focusing on quality content and specific keywords, to get these pages ranked more highly in the search engine results pages (SERPs) and attract back-links – if you’re not sure how to develop positive SEO techniques, our article 6 steps to improving your SEO strategy could help.
2. Share links on social media platforms
If you’ve uploaded a fresh piece of content or posted a new blog, let your target demographic know about it! Posting a link to your page in a status update or tweet encourages your followers to visit your site, increasing engagement and traffic simultaneously. Make sure your readers can easily share your content by installing ‘tweet’ and ‘like’ buttons for Twitter and Facebook respectively.
3. Make your website easy to navigate
When people visit your website, the last thing you want is for them to leave because they can’t find what they’re looking for. Good web design is essential – make your website clear, straightforward and easy to use. Not only will existing visitors be likely to spend longer on your well structured page, they’re also more likely to recommend it to others, therefore increasing your traffic even further!