The latest change to Google Analytics will be a welcome one for many digital marketing professionals. The free service has expanded its In-Page report tool and can now show site visitors’ browser size.
The development of this new facility comes at a pivotal time in the online industry. There is increasing evidence that more and more people are using remote devices such as smartphones and tablets to access webpages, rather than conventional methods such as laptops or desktop PCs. As a result of this difference in browser size, access to a website’s available content may be compromised, resulting in a negative user experience.
Gaal Yahas, from Google Analytics, reinforced this, explaining that “excessive toolbars and other clutter” meant that pages often appeared cramped.
The updated Google Analytics service will mean that webmasters can see a visual representation of their page and assess whether the content is easy to view on smaller screens, therefore allowing them ascertain the need to optimise their website for mobile or tablet users.
In light of the growing trend for using mobile devices to access the web, it is likely that businesses of all sizes will need to update their websites so that they are easily accessible from remote devices. Google Analytics’ new offering will make the process easier to justify and implement, as well as offering digital marketers more in-depth knowledge about the sources of their website’s traffic.