Social media is a great tool for digital marketing, and one which every business should use to its full advantage. Here is our pick of the top three platforms that your company should have a presence on:
Mark Zuckerberg’s social media giant Facebook is a must join for any business. Create a page and encourage people to ‘like’ your company, and then use the profile to share what the business is doing and market the brand. Your Facebook profiles can even be made into a customer service tool, as people can post comments on your wall which you can respond to quickly and efficiently.
Twitter is great for brief but effective communication, both with customers and other businesses. You can follow people in the industry who may be interested in your services to build relationships, or search for people who are tweeting about your brand and read what they say to gauge public opinion. However, you are limited to 140 characters, so this isn’t the place for lengthy statements or long promotional messages.
Video marketing is becoming an increasingly popular and effective tool – and one that your company can take advantage of. Making short, informative videos explaining what your company can bring to clients is a great way to engage with a prospect that may not have the time or inclination to read a bulk of text. Video case studies are also a great way of marketing your offering to new prospects.