The days when optimising websites for Google was a matter of making some text adjustments, adding meta data and building backlinks are long gone. These traditional methods are not redundant however, they still have a role to play, but the internet’s constant evolution means that ever more factors need to be taken into account for companies that want to be found on the web.
In the past year, Panda, Caffeine, Freshness and Search Plus Your World are all Google updates that have fundamentally altered the way search works. There is no longer a unified search return; different users will get different results dependent on their location and social networks.
The results of these changes are that online ranking is now dependent on many more factors. Today, SEO techniques require a fully diversified approach that takes into account on page optimisation, backlinks, a content strategy, social media and additional factors. The combined use of these practices is necessary to keep ahead of your competitors and maintain a highly visible presence over the whole of the internet.
The internet is evolving at such a rapid pace that staying ahead of the game is no simple matter. Large companies often have the resources for their marketing departments to keep abreast of the changes, however small enterprises do not have this luxury. Therefore, outsourcing to professional companies represents a sensible solution to the increasing complexity of internet marketing.