British Telecom (BT) has incorporated social media into its newest offering.

Its redesigned internet TV service, BT Vision, incorporates social media elements in order to offer a more personalised service.

The move comes as Netflix, the internet film and TV service, launched in the UK last week.

BT Vision will be introduced within the next few weeks and will offer users a large library of on-demand content. The pay-TV service includes sports and films along with other kinds of TV programmes.

Social networking is also expected to be a key element of BT Vision, perhaps in order to help it compete with Sky. Sky have recently launched a social networking feature in their TV packages that enables viewers to share what they are watching and chat about it with others in real time.

Ian Livingston, chief executive of BT, told the Financial Times recently: “BT is focused on bringing true interactivity to the TV set, which is the most-watched screen in the house.

“That means on-demand services; it means the availability of buying things as you watch it; to have personalised services; to know what your friends like and what they think of it. I think that will change viewing habits quite considerably. It won’t happen overnight but I think it’s the start of something quite big.”

Tags: social media

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